May 12, 2018
In episode #650, Eric and Neil
discuss how often you should be running experiments. Tune in to
hear when, why, and how you should be running
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic:
How Often Should You Run
- [00:39] Eric thinks you should
be running experiments every single week.
- [00:55] For Eric’s site, they
run experiments on the site itself and the business.
- [01:05] They use
North Star to run these
experiments and Eric loves the Leaderboard function.
- [01:45] The more experiments
you run, the better off you are.
- [01:52] However, it’s hard to
run experiments when you don’t have enough traffic.
- [02:04] Once you get enough
conversion points (500 per month), you can run 1-2 experiments per
month because you will be able to see micro and macro
- [02:28] A micro conversion
could be someone going to your checkout page.
- [02:36] A macro conversion
could be more sales in general.
- [03:00] If you’re a small
business, it’s ok to track micro conversions only.
- [03:22] In the short run, if
you can’t optimize for conversions and sales, your experimentation
should be around traffic generation. Use Similar Web, SEMRush, and AHREFS.
Oneself is a short
booklet that talks about the importance of feedback
- [05:14] There isn’t one
experiment that will make you a major success, but rather a lot of
little things that add up.
- [05:36] Make sure to break down
the experiments to focus on tiny aspects of your
- [06:28] Running experiments
over time lets you see what your strengths and weaknesses
- [06:44] That’s all for
- [06:46] Go to Singlegrain.com/Giveway for a special marketing tool
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