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Marketing School - Digital Marketing and Online Marketing Tips


Oct 27, 2018

In episode #818, Eric and Neil discuss how often you need to adjust your on-page SEO. Tune in to hear how attentive you should be regarding this matter.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Often Do You Need to Adjust Your On-Page SEO?
  • [00:40] Neil hasn’t updated in over a year.
  • [01:00] You should probably adjust once per quarter.
  • [01:15] Eric and Neil are too controlling, which means they didn’t make the time to get to it, because they are determined to do it themselves.
  • [01:50] Neil optimized his own website.
  • [02:00] He doesn’t typically set dates to optimize his SEO, he does it as he gets Search Console errors.
  • [2:35] If your on-page SEO is solid, you don’t need to change it, but you should run tests.
  • [03:12] Optimize your title tags using Clickflow.
  • [03:30] When you do it manually, you don’t get reminders.
  • [03:55] Most people don’t look at their on-page SEO until they get slapped by a Google update or their traffic drops off.
  • [04:08] The messiest sites have the worst on-page SEO.
  • [05:21] Check out the product Neil prefers to the WP Engine.
  • [05:37] That’s all for today!
  • [05:41] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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