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Marketing School


Feb 9, 2018

In episode #558, Eric and Neil explain why newsletters are dying out and how chatbots are the next big thing. Tune in to hear how to leverage your chatbots for better results.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How Newsletters Are Dead: You Should Do this Instead
  • [00:45] Eric and Neil still have newsletters, but engagement is dropping.
  • [01:01] It’s harder to get results because it can get filtered out or lost in the shuffle with the tons of emails everyone gets everyday.
  • [01:26] You need to come up with new ways to connect.
  • [01:38] Build up communities via social media and other outlets.
  • [01:54] YouTube and chatbots have been great outlets for Eric and his clients.
  • [02:11] Alex Becker does email a lot, but he is focused on building up his messenger subscribership.
  • [02:36] Though newsletters are unpopular, they are still effective.
  • [02:45] Eric and Neil have been moving towards shifting this message to chatbots.
  • [03:15] Growth Everywhere added the Facebook Messenger App and they have seen great results from that.
  • [03:38] ManyChat has growth tools that are helpful.
  • [03:54] One of Eric’s most profitable campaign is shifting to chatbots.
  • [04:15] Collect emails through things like content upgrades.
  • [05:05] Always collect emails, because you don’t know when Facebook will change their algorithm and traffic will drop.
  • [05:15] Zapier can work with ManyChat.
  • [05:30] The bot will collect the email and it will be sent to your CRM and your webinar provider.
  • [05:54] That’s all for today!
  • [05:56] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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