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Marketing School - Daily Digital Marketing Lessons To Scale Your Business


Feb 28, 2018

In episode #577, Eric and Neil talk about when you should give up on marketing. Tune in to hear if, how, and when you need to call it quits.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Long Should You Spend on Marketing Before You Give Up?
  • [00:41] Neil gives up on tactics, instead of marketing as a whole.
  • [01:00] He’ll try out five to ten tactics and keep whatever works.
  • [01:20] In many cases, if you don’t experiment, you will just spin your wheels.
  • [01:50] Eric was hanging out with the Zapier CEO and they agreed it is difficult to hand off marketing.
  • [02:45] There are constantly new tactics, so you need to incorporate those into your workload.
  • [03:15] Keep trying to improve all the time and integrate new techniques into your workflow.
  • [03:35] You won’t see traction with SEO within the first six months.
  • [04:00] Ahrefs will help you track your impressions and any traction you’re getting.
  • [04:40] Be patient when working with long-term solutions.
  • [04:45] With paid advertising, you need to make it work right away, because you will lose a lot of money otherwise.
  • [05:48] You should look to grow your organic keywords by 10% month by month; for SEO, you should look to grow your top three keywords by 10% month by month.
  • [06:07] That’s all for today!
  • [06:11] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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