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Marketing School | Digital Marketing | Online Marketing


Oct 8, 2017

In Episode #434, Eric and Neil discuss how important headings are for SEO. Tune in to learn why you should still take your sweet time on your headings and how it helps boost your website’s ranking. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How Important Are Headings for SEO?
  • 00:35 – Headings are still important because the H1 tag still has more authority for search engines
  • 01:12 – If your H1 tag is larger, search engine will read it as more important than the other text in your website
  • 01:25 – Ranking zero is having a snippet above the actual organic ranking
    • 01:39 – Have some sentences after your H1 tag
  • 01:56 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:15 – That’s it for today’s episode!

3 Key Points:

  1. Search engines still read your H1 tag as the most important text in your content.
  2. Be sure that your heading is high quality and well thought-out.
  3. Snippets below your H1 tag will boost your ranking as it’s still read by search engines.

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