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Marketing School - Digital Marketing and Online Marketing Tips


Jun 7, 2019

In episode #1041, we discuss how Google will decrease your organic traffic. Tune in to hear how you can combat this problem.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Google's SERP Listing Will Decrease Your Organic Traffic (And How You Can Combat This)
  • [00:45] Orbit Media wrote a post about this very topic.
  • [01:13] If you ranked #1 in Google today, you would be 630 pixels down.
  • [01:45] There are more ads now and a lot of other content before your listing.
  • [02:00] People why are paying Google will get preferential treatment.
  • [02:30] This is why an omni-channel approach is so important.
  • [03:45] Building your brand goes a long way to combat this.
  • [03:55] In the short term, you should focus on voice search.
  • [04:41] You can use remarketing lists for search ads.
  • [04:55] You can bid on the keywords that work best for you.
  • [05:15] That’s it for today!
  • [05:29] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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