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Marketing School - Digital Marketing and Online Marketing Tips


Nov 13, 2018

In episode #835, we discuss how the Google Search Console can help you avoid a penalty. Tune in to hear how GSC can help you.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Google Search Console Can Help You Avoid a Penalty
  • [00:35] Most people have a drop in traffic at some point.
  • [00:50] Large drops indicate a penalty, otherwise, it’s normal.
  • [01:03] GSC tells you when you have errors; you will receive emails.
  • [01:20] Don’t wait for your traffic to drop, check which the traffic status of your pages on a monthly basis.
  • [01:45] Compare the content of top ten ranked sites with yours.
  • [02:18] Check the Search Analytics section on GSC, make sure you click CTR, Impressions, and Clicks.
  • [02:50] Then go to the “Pages” section.
  • [03:00] Look for pages with a high impression count and low click-through rate.
  • [03:15] This means you don’t have a good enough title or meta-description.
  • [03:30] Low for B2B is below 1% CTR.
  • [03:50] When optimizing title tags, click through to individual pages and click the “queries radio” button. This will show keywords and data.
  • [04:44] Check to see where you are having page speed issues, as well.
  • [04:57] Look at GSC once per week.
  • [05:10] Build that into your workflow.
  • [05:33] SEO is no longer about building links and optimizing code, it’s about optimizing the user experience.
  • [05:39] That’s it for today!
  • [05:44] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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