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Marketing School - Digital Marketing and Online Marketing Tips


Nov 18, 2019

In episode #1205, we share the best things you can learn from Constellation Software. Through strategic acquisitions and looking for markets with a big total addressable market (TAM), they’ve managed to skyrocket to success. Tune in to hear more about the founder Mark Leonard and how they leverage the Berkshire Hathaway model. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from a $20 Billion Company. 
  • [00:32] Constellation Software: where they are based, their market cap, and company size. 
  • [00:56] How they are unique and what they do with other software businesses they buy. 
  • [01:52] Their model of simply maintaining the current revenue.
  • [02:07] They type of companies they seem to be interested in buying and their criteria. 
  • [02:43] How they’re making money from companies that are under the radar. 
  • [03:13] You don’t have to do something well known to make money. 
  • [03:36] Looking for markets that have a big total addressable market (TAM).  
  • [03:52] The mistake of going after businesses that are in niches. 
  • [04:23] Why you don’t need a lot of press — just look at Mark Leonard. 
  • [04:37] Why Constellation follows the Berkshire Hathaway model.  
  • [05:20] That’s it for today!
  • [05:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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