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Marketing School - Digital Marketing and Online Marketing Tips

Jul 19, 2020

In episode #1448, we talk about how you can build a well-known brand in your niche without spending a fortune. Larry Kim, Dave Perell, and Logan Paul are only a few of the many people who have built successful brands doing what they are passionate about. Tune in to hear why consistency and repeatedly exposing people to your brand are the two top strategies in the brand-building game!


  • [00:25] Today’s topic: Here’s How You Can Build A Widely-Known Brand in Your Niche (Without Spending a Fortune).
  • [00:33] Brian Dean from Backlinko went for the SEO niche despite it being highly competitive. 
  • [00:41] He built his brand from consistently writing good long-form, data-driven content. 
  • [01:10] Larry Kim built a great brand for pay-per-click advertising.  
  • [01:31] You can be known for whatever you are trying to do if you are consistent. 
  • [01:47] The importance of leveraging the rule of seven.
  • [01:58] Chatbots and other ways you can repeatedly expose people to your brand. 
  • [02:26] Dave Perell built a successful brand on Twitter where he educates people about writing. 
  • [02:51] Start with one channel first—don’t try to do everything at once. 
  • [03:26] A brand is one of the most defensible things you can have. 
  • [03:45] Experiment with different channels to see which ones you like. 
  • [05:00] That’s it for today!
  • [05:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!


Links Mentioned in Today’s Episode:



Brian Dean 

Larry Kim



David Perell on Twitter

Naval on Twitter

Jason Lemkin on Twitter


Logan Paul on YouTube


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