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Marketing School | Digital Marketing | Online Marketing


Oct 7, 2016

In Episode #68, Neil and Eric talk about the exciting marketing opportunities coming up in 2017! They’ll highlight the opportunities they see, discuss their advantages versus disadvantages, and illustrate how each one of those opportunities can work for your business. 

Time Stamped Show Notes:

  • 00:28 – Today’s topic: Exciting Marketing Opportunities for 2017
  • 00:35 – LinkedIn steps up by adding a retargeting pixel and a lot more features
  • 01:13 – Third party authentication
    • 01:42 – Signup is just one click away
    • 01:45 – See your conversion rates go up 20-30%
    • 01:52 – Hire a paid developer in Upwork to do it
  • 02:02 – Gmail Advertising
  • 02:46 – Creating funnels
    • 05:13 – Orabrush’s example
    • 05:59 – Google up marketing funnel
  • 06:10 – Facebook Video
  • 07:21 – Advanced email segmentation
    • 08:32 – Sending the rights emails on the right time
  • 08:48 – YouTube Advertising
    • 09:00 – Add a call to action on the banner
  • 09:39 – That’s it for today’s episode!

3 Key Points:

  1. Try new opportunities –they won’t hurt!
  2. Create funnels to generate sales.
  3. If you’re smart enough to see the bandwagon, hop on!

Resources Mentioned:

  • LinkedIn – A social media platform where you can follow and connect with professionals.
  • Upwork – A platform where you can hire freelancers.
  • Gmail Advertising – Interactive ads at the top of people’s inboxes.
  • Facebook Video – Put up video ads on Facebook.
  • YouTube Advertising – Video ads show what you have to offer.

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