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Marketing School | Digital Marketing | Online Marketing


Mar 31, 2018

In episode #608, Eric and Neil discuss what you should do in light of the fact that email marketing is dying. Tune in to hear what avenues you should pursue to mitigate the loss of traffic through email marketing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Email Marketing Is Dying (and Here's What You Should Do Next)
  • [00:34] Everyone thinks no one uses email anymore, which is a false assumption, especially if you work in the corporate world.
  • [00:55] Although email marketing is dying, that is only for the younger demographics.
  • [01:15] Email isn’t as effective as it used to be, but as long as you leverage all the other channels, you can still do well.
  • [01:40] Combine emails, push notifications, and chat bots; you will get back some of the traffic you lost through email marketing.
  • [02:00] Neil spoke to someone who works in Dubai and he still makes all his money through email marketing to an older audience.
  • [02:21] Eric loves to use Subscribers.com, Many Chat, and text messaging to market to a younger audience.
  • [02:58] Sly Broadcast is a great tool that Eric loves.
  • [03:18] This tool will allow you to drop a voicemail into someone’s inbox without having the phone ring.
  • [03:40] Cut the fat on the tools, though. Too many tools spreads your focus too thin.
  • [04:25] Neil’s team uses fewer than 10 tools internally.
  • [04:32] They use Skype, Google Analytics, Google Search Console, AHREFS, SEMRush, Subscribers, Hello Bar, Hubspot, and possibly one or two more at the most.
  • [05:00] Don’t go beyond ten tools, because it is overwhelming.
  • [05:15] If you want to do well and remain actionable, using too many tools will prevent that.
  • [05:30] That’s it for today!
  • [05:32] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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