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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Sep 2, 2016

In Episode #33 Eric and Neil discuss affiliate marketing. This marketing tactic, when pursued correctly, can be a very lucrative method for driving traffic.

Time Stamped Show Notes:

  • 00:22 – What is affiliate marketing?
    • 00:30 – Performance marketing. Someone else pushes your product.
    • 01:00 – The seller collects the margin.
  • 01:35 – There is a risk, but it can be very lucrative.
  • 01:57 – Great opportunity if you don’t want to pay for marketing.
  • 02:20 – Google search for affiliate networks and reach out to them.
    • 02:40 – Release offers.
  • 03:30 – Don’t jump the gun!
  • 04:30 – Monitor the ads that affiliates are running.
    • 05:00 – Bad traffic will give you bad reviews.
    • 05:30 – The bigger the affiliate, the better.
  • 05:45 – You need a strong website to give them a strong return.
  • 06:10 – Read Affiliate Program Management: An Hour a Day
  • 06:30 – If you’re starting out, affiliate marketing is a great way to start out.
  • 07:10 – Learn more online about finding affiliates.
  • 07:35 – Partners aiming for the same thing.
    • 08:20 – Build a relationship.
  • 08:45 – Rate and review our podcast!

3 Key Points:

  1. Affiliate marketing is a great way to start out!
  2. Make sure that you make smart decisions to avoid legal battles and maintain quality control.
  3. Look at affiliate marketing as a partnership, and foster that relationship.

Resources Mentioned:

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