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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Mar 1, 2017

In Episode #213, Eric and Neil discuss whether or not black hat SEO still works. Black hat SEO refers to any practice that you use to boost your website’s ranking in a way that violates the search engine’s terms of service. Tune in to find out if black hat SEO still works and the advantages and disadvantages of using this practice.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Does Black Hat SEO Still Work?
  • 00:35 – PBN is also considered black hat SEO
  • 00:41 – Black hat SEO still works
  • 00:45 – Black hat SEO isn’t really for business or marketing
  • 01:07 – Neil used to do black hat SEO
    • 01:27 – “It never did last”
    • 01:37 – Black hat SEO can give you short term income, but not recommended for a client’s website
  • 01:55 – The only good thing about black hat SEO is that it can help you be more creative and adapt its concept to white hat SEO
    • 02:13 – It is not worth the time and energy
  • 02:41 – The link wheel tactic of black hat SEO described
  • 03:26 – Build your own blog network the legitimate way
  • 03:47 – If you’re just starting, you can try black hat SEO with your own website
    • 03:55 – Eric did it before for a game review website
    • 04:20 – The website was earning for some time, but then it got flagged and Eric lost his money
    • 04:36 – Watch out for your website when you’re about to get filtered by Google
  • 05:07 – Do not use black hat SEO if you want to play the good game
  • 05:15 – That’s it for today’s episode!

3 Key Points:

  1. Black hat SEO still works, but it is definitely not for business or marketing.
  2. Black hat SEO is only good for a short period of time.
  3. Do not use black hat SEO if you want to play the good game.

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