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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Oct 24, 2016

In Episode #85 Neil and Eric ask whether or not you need to be able to code to be a successful marketer. Coding will help you in a lot of ways but it’s not the only thing you should know about! Listen as Eric and Neil share what you should consider.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: Do you need to be able to code to be a successful online marketer?
  • 00:37 – NO, You don’t need to do coding
  • 01:12 – In general, you don’t need to learn to code
  • 01:31 – You can always hire a developer in Upwork
  • 01:59 – Eric joined Treehouse to learn coding but ended up doing marketing more
  • 03:03 – Stay in your lane, stay focused
  • 03:13 – Be very creative and technical
  • 03:44 – You also need to be able to understand math
  • 05:17 – Use Zapier so you can hook different web applications together
  • 06:17 – If you want to learn data science, check DataCamp
  • 06:34 – If you want to learn coding, check Treehouse and Codecademy
  • 06:44 – Check web analytics to learn more about analytics
  • 07:10 – Read Kaushik’s blog
  • 07:42 – That’s it for today’s episode!

3 Key Points:

  1. Coding is not a requirement but it’s helpful.
  2. You can always hire people to code for you.
  3. Remember to be creative, technical, and focused.

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  • What should we talk about next? Please let us know in the comments below.
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