May 15, 2020
In episode #1383, we ask whether
headings really impact your rankings. We talk about the different
ways Neil measured the effect of headings in a recent experiment.
From font size and tags, to paragraphs and more, tune in to find
the surprising effect these can all have on your traffic and
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: Do Headings Really Impact Your
- [00:35] The
surprising test results that sparked this conversation.
- [01:42] The
four groups of headings that Neil used to measure
- [02:29] Which
groups improved traffic and which groups declined — what does
- [03:19] Same
font sizes result in shorter visits to your site.
- [04:05] Pulling snippets from headings and making it
easier for search engines.
- [04:17] That
is it for today!
- [04:20] To
stay updated with events and learn more about our mastermind, go to
Marketing School site
for more information.
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