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Marketing School - Digital Marketing and Online Marketing Tips


Jul 29, 2020

In episode #1458, we talk about the impact of big brands boycotting Facebook and Instagram ads. A while ago, significant brands pulled their ads from Facebook, demanding that the platform implement stricter regulations around hate speech. Tune in to hear what the short and long-term effects are! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: If Big Brands Boycotting Facebook and Instagram Ads Make A Difference.
  • [00:33] The context for the episode and what companies are demanding from these platforms.
  • [01:03] Facebook has many other stakeholders to please and has therefore not done much. 
  • [01:14] Many big brands are pulling their ads from Facebook.
  • [01:38] Why there will be a significant short-term impact on platforms like Facebook. 
  • [01:49] In the long-run, it is likely that the brands will turn on their Facebook ads again.
  • [02:10] The relevance of incentives for publicly traded companies.  
  • [02:48] This is just a slap on the wrist for Facebook—but they still have the leverage.
  • [03:08] The fact remains: Facebook drives a ton of sales for things like e-commerce. 
  • [03:23] Work hard to build leverage and then you no longer need to work as hard.
  • [03:51] Mark Zuckerberg is not worth 70+ billion dollars for no reason! 
  • [03:55] That’s it for today!
  • [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Facebook

Instagram

Ben&Jerry’s 

Unilever 

Coca-Cola 

Charlie Munger

Mark Zuckerberg 

 

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