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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Now displaying: Category: general
Apr 24, 2017

In Episode #267, Eric and Neil discuss how to start a marketing agency. Tune in to learn how to scale yourself up from zero to a million as well as how to create an effective marketing tactic when you’re just starting out. It’ll get you those clients and perhaps a date on Tinder, too!

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Start a Marketing Agency
  • 00:40 – Neil shares why he named his first agency ACS
    • 00:44 – ACS stands for Advantage Consulting Services
    • 00:47 – Neil and his co-founder thought of the name
    • 01:07 – ACS was created 16 years ago
  • 01:30 – Neil is starting a new marketing agency
  • 02:03 – Neil wanted a website like iProspect’s, which is one of the biggest marketing agencies
  • 02:14 – When starting a website, have your own unique angle
    • 02:20 – Keep it simple
    • 02:22 – Go on Crunchbase, find companies that are recently funded, email them their flaws in a full detailed document
    • 02:49 – From there, you can get clients and start having your own agency
  • 03:05 – If you want to start a marketing agency, you have to be confident in marketing
  • 03:11 – You have to do business development
    • 03:28 – If you’re starting out, use Mixmax’s sequences
    • 03:30 – Set up sequences and reach out to people like a cold outreach
    • 03:57 – Going from 0 to 1M, it all starts with you
    • 04:12 – Eric got a client from Quora by answering a question for SEO
    • 04:21 – Think about where your people are hanging out
    • 04:30 – Eric has a friend who currently makes money from Instagram
  • 04:50 – Neil asks Eric the one thing he would do if he’s just starting
    • 04:59 – "Give free advice every single day”
    • 05:24 – People will eventually respond to you
    • 05:33 – Eric even sent Neil a couple of emails before responding to Neil’s blog
    • 05:45 – “You got to show value first and then, from there, you can scale up”
  • 05:50 – Neil will also do the same thing as Eric if he’s just starting out
    • 06:00 – Neil will send an email with the name and a catchy sentence about the person’s business
  • 06:39 – Use tools like Mixmax, Outreach and ZenProspect to make sure you have a CSV of the company names for the outreach
  • 06:47 – Marketing is a numbers game
  • 07:02 – Eric used to take videos to get clients
  • 07:22 – Start to build up your portfolio and do some work for free to get referrals
    • 07:33 – It’s going to be tough at first
  • 07:39 – Neil has a reader who used his marketing funnels to get dates on Tinder
    • 07:50 – Funnels is compared to the act of swiping
    • 07:58 – The more people you email, the more opens you’re going to get
  • 08:20 – In Tinder, there’s a feature called “super like”
    • 08:49 – A “super like” is when a person made you a favorite
    • 09:00 – If you have a good headline, people will click through
    • 09:20 – Make sure you have a good image, just like in Tinder
  • 10:00 – “Do good work and then things will start to happen”
  • 10:05 – That’s it for today’s episode!

3 Key Points:

  1. Confidence is important, but being an excellent marketer is fundamental—people will know if you are an expert or are just trying to be one.
  2. There’s no elevator to success. Reach out to people as often as possible and offer free work if needed.
  3. Create a plan and research how you will develop your business.

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Apr 23, 2017

In Episode #266, Eric and Neil discuss how to leverage Pinterest search ads. Tune in to learn why the best time to try Pinterest search ads is NOW and how you can leverage it efficiently to get the most success.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Leverage Pinterest Search Ads
  • 00:34 – In 2017, Pinterest has released the ability to run ads where you can target specific keywords
  • 01:03 – Pinterest is growing and becoming a serious business
  • 01:21 – Pinterest users are almost equally divided by men and women in other countries
  • 01:33 – Neil asks Eric to try selling digital products to men and women to see who converts better
    • 01:40 – Women have a higher conversion rate and are less likely to refund
    • 01:47 – Eric wouldn’t make a refund
    • 01:53 – Guys always return Neil’s products
    • 02:05 – When a woman buys your product, they are more likely to read it, implement it, and learn from it
    • 02:19 – A guy buys it, but doesn’t do anything with it
    • 02:37 – One of Eric’s friends says “people are buying perceived progress”
  • 02:57 – Neil has tried Pinterest search ads and it works really well
    • 02:59 – You have to really target your product in your search
  • 03:09 – You may want to get into it now as it’s still new
  • 03:30 – Don’t blame Neil, but you can blame Eric if you lose money
  • 03:45 – That’s it for today’s episode!

3 Key Points:

  1. Pinterest is becoming a more viable and serious business—it might be worth it to run your ads through this platform.
  2. Create a product that is easily targeted in your search.
  3. Pinterest is still unsaturated with ads, so there’s a good chance of you succeeding if you try it now.

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Apr 22, 2017

In Episode #265, Eric and Neil discuss what Apple search ads are. Tune in to find out the benefits of investing in an app, whether it’s a fit for your business, and the ways you can boost your install rate via Apple apps.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Apple Search Ads Are
  • 00:37 – If you’re searching on the App Store, you can actually bid on specific keywords that will trigger your app on a search
    • 00:49 – You’ll have a sponsored ad on top of that and people can click through
  • 00:57 – The goal is to get more installs
  • 01:13 – Eric has been testing this for quite some time
  • 01:17 – The average cost per install or CPI has been getting higher over the years
  • 01:37 – If you have an app you want to push, this is one of the ways to do it
  • 01:51 – Neil has also tried this and it works if your app has a decent rating
    • 02:13 – The rating should be from a good number of people
  • 02:47 – Apps are supplemental for businesses, but don’t try to bet everything on the apps you create
    • 02:59 – It is too expensive
  • 03:15 – It might worth a shot for your business—so try it
  • 03:26 – That’s it for today’s episode!

3 Key Points:

  1. You can bid on a specific keyword to call up your app on the App store.
  2. Your app needs decent ratings for the search ads to work well.
  3. Apple search ads aren’t as sophisticated as Facebook or Instagram ads—but, is still worth a try.

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Apr 21, 2017

In Episode #264, Eric and Neil discuss how you can master the art of upselling. Tune in to find out how YOU can master the art of upselling, the benefit of targeting your existing clients, and how offering more speed and more automation can be your ticket to doubling your revenue.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Master the Art of Upselling
  • 00:36 – Eric went to San Francisco to meet existing and prospective clients
    • 01:05 – Before going into the meetings, Eric had a talk with his team to discuss what they can offer their clients
    • 01:25 – Eric showed them mind-blowing facts about their clients’ competitors
    • 01:41 – Eric probably gained an additional $150K in contracts
  • 01:54 – You need to add value, first, to master the art of upselling
    • 01:56 – If the client is satisfied with your work, they want to meet you and this is an opportunity to upsell
    • 02:02 – “It’s all about expansion”
  • 02:15 – Upselling is about speed and automation
    • 02:28 – Neil learned this from Ryan Deiss of Digital Marketer
    • 03:21 – “You can’t just do more speed and more automation of something random, it has to be related to [your product]”
  • 03:32 – Trey Lewellen uses Click Funnels for selling gun related products
  • 04:58 – Eric uses Mixmax to set reminders for himself
    • 05:15 – Eric makes sure he follows up with his prospective and current clients and believes salespeople should do the same thing
  • 05:34 – That’s it for today’s episode!

3 Key Points:

  1. Adding value is the way to master the art of upselling.
  2. Offering speed and automation for the product or service you offer is a great way to upsell.
  3. The customers that have stayed with you the longest are the easiest to expand upon. 

Leave some feedback:

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Apr 20, 2017

In Episode #263, Eric and Neil discuss what boosting a Facebook post actually does. Tune in to learn the benefits of boosting a Facebook post, whether it’s right for your company, and how to bank off that increase of traffic and engagement.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Boosting a Facebook Post Actually Does
  • 00:40 – Eric gets more emails when they boost a post
  • 00:55 – Boosting a post makes it easier for Eric to test new content
  • 01:13 – Eric is more interested in collecting more email addresses when he boosts a post
  • 01:34 – Initially, boosting a post results in more engagement; then, you try to see if you can collect more emails from the CPA and from there, see if you can make an ad campaign from it
  • 01:47 – Neil isn’t fond of the idea of boosting Facebook posts and would rather buy friends
  • 01:55 – If you’re boosting a post, make sure your post has an email capture
  • 02:21 – If you’re going to spend money on Facebook, spend it going to a landing page or getting more fans
    • 02:36 – Neil hates the concept of boosting a post, but has seen it successfully done
  • 03:00 – Eric has done live videos in the past and would boost to their live audience, then retarget them
  • 03:15 – At the end of the day, it is figuring out what works for you
  • 03:54 – The value of Facebook Live has grown a lot
  • 04:10 – That’s it for today’s episode!

3 Key Points:

  1. The goal of boosting a post is to grow your audience and increase that engagement with your content.
  2. You spend money to increase your Facebook presence, so make sure you are also leading your audience to your website.
  3. Find out what works best for you and suits you well – tests are invaluable for finding this out.

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Apr 19, 2017

In Episode #262, Eric and Neil discuss how to drive traffic with LinkedIn. Tune in to learn how LinkedIn can actually be cheaper, some tactics you can apply to increase your click-through rate, and how you can divert your LinkedIn traffic to your own website. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Drive Traffic with LinkedIn
  • 00:41 – Make sure your targeting is tight and your offer is relevant to your target people
    • 01:01 – You can possibly get a click-through rate of 1% if the target is right and the offer is good
    • 01:07 – These are from the newsfeed ads you see on LinkedIn
  • 01:12 – After seeing the 1% click-through rate, switch the advertising to CPM for cheaper clicks
    • 01:28 – Eric’s click-through rates have gone up to 2-3%
  • 01:39 – You think you can’t make LinkedIn cheap, but you can actually can
  • 01:43 – Add everyone who adds you as friend on LinkedIn; the limit is 30K friends
  • 01:53 – Take all your contacts from your website, post your blog posts on LinkedIn once a day, using the first paragraph or two—then, add a link to continue reading at the bottom
    • 02:05 – That will drive traffic from LinkedIn to your website
    • 02:09 – Neil increased his overall traffic through this tactic
    • 02:30 – Adding the share button is also an option
  • 02:38 – Using Zapier and IFTTT, you can push your updates to LinkedIn automatically
  • 02:58 – LinkedIn drives leads
  • 03:13 – Every time Neil publishes a blog post, he shares it to every marketing group in LinkedIn
    • 03:26 – Participate in the group as well and add value
    • 03:32 – Buffer is also good for sharing in groups
  • 04:07 – That’s it for today’s episode!

3 Key Points:

  1. Target your offer to the right demographic.
  2. You can get higher click-through rates and cheaper clicks in LinkedIn.
  3. Posting your blog posts in LinkedIn and sharing them to groups can significantly boost your overall traffic.

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Apr 18, 2017

In Episode #261, Eric and Neil discuss how to capture more email addresses at conferences. Tune in to learn the routers that you can bring to conferences that make acquiring new email addresses easier. Eric and Neil also discuss the right and most efficient way to network at these conferences.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Capture More Email Addresses at Conferences
  • 00:40 – A startup called Zenreach has a router that allows you to collect emails and it behaves like an automation sequence as well
    • 01:18 – Everybody needs wi-fi, especially in conferences
  • 01:34 – Another way to collect email is to go to the conference’s bar or networking hall and have a chat with people
    • 01:47 – See how you can help people, collect cards, and follow-up
  • 02:02 – If you don’t want to drink, you don’t have to
    • 02:30 – Neil doesn’t really drink at conferences
  • 02:58 – Neil usually gets selfie requests at conferences
  • 03:08 – Evernote Premium can scan a business card and add the email address automatically to your contact form
  • 03:34 – You can also take a picture using the FullContact app, then link it to your Zapier which adds people to LinkedIn automatically
  • 04:02 – Using Zapier with Evernote and FullContact will make your life easier
    • 04:20 – After adding the contacts in your phone, you can add them to your Google Apps as well
  • 04:39 – Make sure you take multiple routers with you to conferences
  • 04:55 – Neil has a good post on networking
  • 05:05 – “Don’t be the guy that hangs around and tries to prolong the conversation”
  • 05:14 – Be efficient with your time
  • 05:18 – Just try to add value
  • 05:31 – That’s it for today’s episode!

3 Key Points:

  1. You can collect emails at a conference through online tools and casual conversations.
  2. If the conversation is about to die, just say nice to meet you and move on.
  3. At the end of the day, It’s all about sharing and adding value.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
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Apr 17, 2017

In Episode #260, Eric and Neil discuss the 7 SEO tasks you can start automating today. They drop tried and true tools that will help you automate SEO tasks—eliminating the risk for human error and streamlining your workflow processes.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 SEO Tasks You Can Start Automating Today
  • 00:33 – First is to use Ahrefs for link alerts
    • 00:47 – It shows the new links that have been acquired by your competitors
    • 00:56 – The link alerts can be sent to you
    • 01:15 – Eric shares an example of how to link build depending on your niche
    • 01:36 – Buzzsumo is a tool that can be used for link building, too
  • 01:43 – Second is to use IFTTT: If This Then That to automate social sharing
    • 02:00 – You can also time it
  • 02:15 – Zapier is quite similar to IFTTT
    • 02:22 – You can hook your blog RSS feed to your Slack
  • 02:47 – SEO is like Formula 1 racing where fine tuning is essential
  • 03:03 – One of the best WordPress plugs is in Yoast
    • 03:17 – If you have WordPress multi-channel, Yoast automatically generates the site maps for each domain
  • 03:42 – You can also use Zapier to hook in your RSS feed to your spreadsheet
    • 04:07 – Your content writers can internally link to the links that you have
  • 04:45 – Sixth is to sign-up for an SEO product like MOZ and OnPage
    • 05:01 – It will automatically notify you when something is off with your SEO
  • 05:28 – Track your keywords using Authority Labs
  • 06:18 – Go to Google Analytics and set up alerts there
  • 06:39 – That’s it for today’s episode!

3 Key Points:

  1. Automating SEO tasks eliminates room for human error.
  2. SEO requires fine tuning and consistent tweaks.
  3. Tracking your keywords will help you improve your ranking.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Apr 16, 2017

In Episode #259, Eric and Neil discuss how to improve your conversion rate using images. Images can easily work for or against you—do they support your message or story? Do they evoke the right emotions? Tune in to learn why custom images convert better than stock photos and the importance of A/B testing your images to maximize on its performance.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Improve Your Conversion Rate Using Images
  • 00:45 – Eric has custom images for his website and custom gifs for his homepage
  • 01:06 – For custom images, you can repurpose them, unlike stock photos
    • 01:14 – Eric’s conversion rates went up on their A/B testing
    • 01:27 – Design is a priority for Eric
  • 01:36 – KlientBoost is an agency focused on design
  • 02:05 – A design that helps convey your message can increase conversion
  • 02:16 – Neil added a heat map in the header
  • 02:39 – Neil used animated gifs that was relevant to the product and service—that change showed a 15-16% increase in the conversion
  • 03:12 – Design Pickle is a good place for graphic designers to make your images
    • 03:22 – As per the founder, you can also request a specific design like an infographic
    • 03:35 – Flat fee is $370 a month for unlimited designs
  • 03:42 – Canva is a good tool for creating images for free
  • 04:04 – Infogram is a quick and easy way to make custom graphics
  • 04:10 – If you use images, make sure it shows a process—make sure it’s not too distracting or hard to visualize
    • 04:38 – If your images are too distracting, it might lessen the conversion rate
  • 04:53 – One digital marketer used the image of an iPhone battery draining when they sold tickets on Facebook
  • 05:19 – Think of how you can draw people’s emotions with your images
  • 05:59 – Test different variations of images
    • 05:52 – Test out different images in different ads tests
  • 06:04 – That’s it for today’s episode!

3 Key Points:

  1. Custom images convert more than stock images.
  2. If you don’t have a graphic designer, there are tons of tools you can use to create your own custom images.
  3. Make your images easy on the eye, make sure it depicts a process or story, and triggers the right emotions.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Apr 15, 2017

In Episode #258, Eric and Neil discuss the 7 ways to increase Facebook likes without spending a dollar. Increasing your Facebook likes doesn’t have to be an over-complicated process—sometimes all it takes is you asking and reaching out to the people you know.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways to Increase Facebook Likes Without Spending a Dollar
  • 00:35 – First, add the Facebook Widget to your website
  • 00:50 – Second is building up your fan page
    • 01:03 – Use your personal profile to connect with other individuals
    • 01:10 – Do shoutout for shoutout
  • 01:33 – Third is to simply ask
    • 01:44 – Send an intro email to your list asking them to like your page
  • 01:50 – Look at your competitor's posts in BuzzSumo and type in the SEO keywords that are getting likes
  • 02:08 – Share your competitor’s content and ask them to like or share your page, too
  • 02:28 – Just create great content, in general
    • 02:50 – Eric would write content and if people liked it, they would share it
  • 03:07 – Sixth, focus on timing
  • 03:31 – Promoting your content
  • 03:44 – Reach out to people who can do direct outreach
    • 03:48 – Use Pitchbox to help you organize your outreach
  • 04:00 – Boosting a post can also increase your page likes
  • 04:09 – That’s it for today’s episode!

3 Key Points:

  1. Build up your fan page by connecting with people using your personal profile.
  2. Simply ask people to like your page – there’s no harm in sending out an email requesting so.
  3. Track the best time that people are engaging, then promote and organize your outreach accordingly.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Apr 14, 2017

In Episode #257, Eric and Neil discuss whether it is a good time to start a marketing agency. Tune in to learn why starting a marketing agency today IS a great thing due to the internet. Also, Eric and Neil tell you how to keep yourself competitive against the other big guys in the marketing agency space.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Is It a Good Time to Start a Marketing Agency?
  • 00:39 – Neil just started an agency
  • 01:09 – Neil generates an average of 300-500 leads
  • 01:31 – It IS a great time because online marketing is trackable
  • 01:58 – Facebook and Google’s market cap is so high
  • 02:10 – The real question is: are you good enough to start an agency?
  • 02:47 – Eric thought that their competition was going to eat them up
  • 03:04 – When you’re trying to be a full-service agency and you’re trying to work with all types of clients, that’s when you set yourself up for failure
  • 03:14 – You should focus on a certain area at the start
  • 03:35 – As long as the platforms are out there and they have your attention, there is room for everyone
  • 03:56 – The specialist tends to do their best
  • 04:20 – When you’re starting off, you’re going to compete with the big guys
    • 04:30 – The weakness of the big guys is that they’re not personable
    • 05:03 – Neil’s sample pitch for the big guys
    • 05:27 – Use the company’s weakness against them when pitching against them
  • 05:38 – Go out there and establish relationships
    • 06:06 – Being able to connect with people is going to help you
  • 06:18 – Neil talks about partnership with people in the industry
  • 06:44 – Neil’s Advance Marketing Program
  • 06:55 – That’s it for today’s episode!

3 Key Points:

  1. Online marketing is trackable—making it easier to know if your efforts are working.
  2. The real question is: are you good enough to start an agency?
  3. Establish relationships with the people in your market and build partnerships.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Apr 13, 2017

In Episode #256, Eric and Neil discuss how to convert your leads into paying clients. Tune in to learn the most effective ways to convert your leads, such as being mindful of your response time and how often you check in with your clients. Eric and Neil also explain why documenting your leads is essential in scaling your business.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Convert Your Leads into Paying Clients
  • 00:40 – There was a study about calling your leads
    • 01:04 – One of Eric’s clients was impressed by their speed
    • 01:23 – If you don’t follow up on a deal quick enough, you will lose a lot of them
  • 01:30 – Converting a lead happens through a lot of follow up
    • 02:09 – Neil uses Yesware to keep track of the follow up
    • 02:29 – Some people focus more on the content without tracking if the leads are opening up or not
  • 03:03 – Track how often you touch base with your client
    • 03:25 – Have a process so it’s easier to pass this onto another person, if needed
    • 03:30 – Document your tracking
  • 03:47 – If you’re trying to scale a business, you need to have everything documented and not just in your head
  • 03:55 – Once you have something on paper, you know where to find it
  • 04:09 – Neil refers to F1 racing as an example
  • 04:42 – Converting requires fine tuning the process
  • 05:11 – What clients said about Eric that made them convert
  • 05:46 – For every lead that doesn’t convert, get in contact with them, and talk to them about why they didn’t sign up
    • 06:03 – Answer their objections for future pitches
  • 06:14 – Marketing School is giving away a copy of Yesware, which is a great sales tool
    • 06:45 – To enter, subscribe, rate and review Marketing School
    • 06:49 – Text MAREKTINGSCHOOL to 33444
  • 06:59 – Eric and Neil paid for the giveaway and wants the listeners to know how helpful the tools are
  • 07:22 – That’s it for today’s episode!

3 Key Points:

  1. Call your leads and follow up ASAP—speed is a huge factor when it comes to sealing a deal.
  2. The more you follow up on your leads, the more chance you have for them to convert.
  3. Know your customer’s objections and use this knowledge to fine tune your process and responses.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
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Apr 12, 2017

In Episode #255, Eric and Neil discuss how to keep track of emerging trends in your industry. Tune in to learn why networking is of the utmost importance when it comes to being up to date with the latest trends and tools. You’ll also find out what blogs and social media platforms Eric and Neil use to stay on top of their game.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Keep Track of Emerging Trends in Your Industry
  • 00:37 – Eric looks at Feedly to take their RSS feeds and segment them
    • 00:52 – When Eric wakes up, he’s puts them into Pocket which is his “read later” tool
    • 01:02 – Looking at the headlines in the morning gives Eric an idea on what is going on and gets his brain moving
  • 01:23 – Neil uses Twitter
    • 01:31 – It is still a great tool to know the latest in your industry
    • 01:49 – Follow the people within your industry
  • 01:59 – For Twitter, Eric uses Tweetbot
    • 02:29 – Eric likes Twitter because when something big happens, it will trend easily
  • 03:03 – Listen to different podcasts in your industry
  • 03:24 – The new tactics and trends can be easily shared through podcasts
    • 03:59 – Eric and Neil discuss with each other what they are doing and their results
    • 04:30 – Eric and Neil are doing this with other people in their space
    • 04:35 – “If you’re not networking with people, you’re not going to be ahead of them”
  • 04:40 – Eric had a chat with Sean Ellis of Growth Hacker
    • 04:52 – Shawn shares why he started Growth Hacker
    • 05:04 – If you meet with other people, you can build relationships
  • 05:18 – Eric shares when he went to the Traffic and Conversion Conference
    • 05:25 – One of Neil’s business partners connected with one of Eric’s friends
  • 06:16 – Make sure you reciprocate
  • 06:28 – Eric enjoys looking at Venture Capital blogs like CB Insights, Mattermark and Crunchbase
    • 07:03 – It can give you an idea of where things are going, in general
  • 07:13 – That’s it for today’s episode!

3 Key Points:

  1. Twitter might be dead, but it is still a good platform to know what is currently happening in your space.
  2. Networking with people in your industry builds relationships and helps you stay updated on the latest news and trends.
  3. You will learn more if you reciprocate.

Leave some feedback:

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Apr 11, 2017

In Episode #254, Eric and Neil discuss the 7 tools to help you with reputation management. Tune in to learn which tools will help you keep track of your reputation, respond to negative feedback, and also preempt any future, negative domain names that could tarnish your brand.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Tools to Help You With Reputation Management
  • 00:36 – Use Mention or Google Alerts to track your brand mentions
  • 00:51 – Second is to use Google Suggest
    • 01:06 – Create articles that combat the negative feedback
  • 01:21 – Use KnowEm to claim multiple social networks or multiple profiles
    • 01:42 – Just do the work upfront
  • 01:53 – Use a domain checker like Check Domain
    • 02:07 – Type your name or company name, plus a negative remark or word attached to it—then register those domains
  • 02:29 – Fifth is Imagerater which will allow you to look for people who are using your unique images in a negative way
  • 03:06 – Use SERP's rank checker
    • 03:43 – This can help you be aware of the links that link back to you
  • 03:52 – Use Complaint Search Box
    • 03:54 – It allows you do Google searches in over 40 complaints’ websites
  • 04:14 – That’s it for today’s episode!

3 Key Points:

  1. Always track your brand mentions – know what people are thinking about your brand.
  2. Create the possible domain name that can ruin your reputation in the future.
  3. Keep up your ranking and be aware of those who are ahead or behind you.

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Apr 10, 2017

In Episode #253, Eric and Neil discuss what negative SEO is. Tune in to know how you can protect your site from negative SEO and the way Google works in regards to dishing out penalties and pushing one’s website ranking down.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Is Negative SEO?
  • 00:32 – Negative SEO is when someone pushes your SEO down
    • 00:43 – A good example of this is when someone builds porn or casino links to your site
  • 00:56 – It becomes negative SEO when you begin to rank lower
  • 01:03 – Negative SEO is when Google starts to filter you
  • 01:13 – Eric thinks of SEO as an over-optimization cup
    • 01:21 – Each size has a different cup size
    • 01:23 – Big sites like Amazon have bigger cups and more room for errors
    • 01:57 – Once you hit your cup limit, that’s when Google starts to hit you with penalties
  • 02:37 – Neil sees this happening in the aggressive industries
  • 02:46 – Some people are taking websites that have spammy links and they link them to their website
  • 03:00 – Google is improving their algorithm to fight negative SEO
  • 03:11 – Make sure you continue to update your disavow file with Google Webmaster Tool
  • 03:50 – Eric doesn’t worry about negative SEO as much as he did before
  • 04:03 – The Marketing School is giving away 5 annual copies of Ahrefs this week
  • 05:14 – That’s it for today’s episode!

3 Key Points:

  1. Negative SEO pushes your ranking down—beware of people who links with negative content to your site.
  2. Consistently track and update your disavow file— this will help a lot.
  3. In the end, don’t worry too much about negative SEO as there is only so much you can do.

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Apr 9, 2017

In Episode #252, Eric and Neil discuss how to maximize SERP real estate. Tune in to learns tips and strategies that will get your rank to 0 as well as the ways in which you can occupy multiple slots in SERP.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Maximize Your SERP Real Estate
  • 00:33 – SERP is Search Engine Results Page
  • 01:00 – Figure how you can rank zero by having proper headings
  • 01:44 – To get more results in SERP, have multiple pages in your site which are also sub-domain
    • 02:08 – If you Google Marketing School, they occupy 5 results with different domains
    • 02:31 – One of Eric’s real estate clients gets more results using their social media pages
  • 03:15 – Answer questions or have a “how to” guide If you want rich snippets
  • 03:36 – In Google Search Console, you can control the links that are showing up
  • 04:18 – In linking, when you have subpages under the top keyword, you can also take up multiple spots
    • 05:03 – You also want to link to those internal pages
    • 05:47 – You don’t have to rank the second one as high as the first one, just high enough
  • 05:54 – Eric does reputation management for a client
    • 06:03 – Eric is building links to other high page, authority results
  • 06:29 – The Marketing School is giving away 5 annual copies of Ahrefs this week
  • 07:17 – That’s it for today’s episode!

3 Key Points:

  1. Proper headings can make ALL the difference – make sure it is relevant and works for you.
  2. How-to guides and answering questions can give you really good ranking through the snippets.
  3. Search for the top keywords and have pages link to it.

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Apr 8, 2017

In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email list and thus, those conversions. Tune in to learn about the different types of content upgrades you can offer your audience and find out which one suits your company best.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Types of Content Upgrades You Can Try Today
  • 00:33 – A content upgrade is when you use Leadbox or other email tools to offer people freebies
  • 00:53 – The idea of a content upgrade is offering something in exchange for their email addresses
  • 00:57 – Content upgrades are helpful for Eric’s conversion rate
  • 01:08 – First, try a downloadable checklist
    • 01:32 – Checklists are easy to look at and people like to get templates
  • 01:39 – Second is a cheat sheet
  • 02:02 – Third, use a tool called Designrr
    • 02:16 – Your blog post can be converted to PDF
  • 02:49 – Fourth is to give your audience something educational
  • 03:20 – Fifth is to provide an email course
    • 03:30 – If you want people to get a course, get them to subscribe to a campaign
  • 04:00 – Sixth, provide them the next thing they should read based on what they are currently reading
  • 04:42 – An alternative to webinar is to have a video launch sequence
  • 05:27 – The Marketing School is giving away 5 annual copies of Ahrefs, this week
  • 06:28 – That’s it for today’s episode!

3 Key Points:

  1. A content upgrade is a great opportunity to boost your conversion rate significantly.
  2. Give your audience something valuable and educational, so they can’t resist.
  3. Keep track of your audience behavior to know what type of content upgrade suits them best.

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Apr 7, 2017

In Episode #250, Eric and Neil discuss 7 ways you can use video to improve conversion rates. Tune in to learn the type videos you should have, where they need to be placed, and the value of doing live video for your audience. Eric and Neil also discuss how to maximize your best video content to boost your conversion.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways You Can Use Video to Improve Conversion Rates
  • 00:44 – Eric uses retargeting and remarketing for their blog
    • 01:01 – This builds relationship and is based on the audience’s behavior
  • 01:17 – Some of Neil’s sales come from remarketing
    • 01:26 – Neil shows specific videos
  • 01:39 – You can use your explainer videos, repeatedly
    • 02:03 – Your explainer videos should answer objections and create a story
    • 02:22 – Use Qualaroo or SurveyMonkey to know people’s objections before they buy
  • 02:44 – Eric has a “thank you” video
  • 03:11 – Fourth is to add a video to your homepage
    • 03:30 – Talk about the problems people are facing
    • 03:40 – Use the video to direct the people into your highest converting funnel
  • 04:04 – Fifth is about the book Breakthrough Advertising
  • 05:58 – Sixth, educate people through video or presentation (especially for new visitors)
  • 06:15 – Last is to do live videos
    • 06:23 – You can check the videos statistics and boost the ones that are working well
    • 06:30 – Eric shares what he does when a user visits his free consultation page
  • 07:05 – The Marketing School is giving away 5 annual copies of Ahrefs, this week
  • 07:40 – Eric and Neil don’t get paid for the sponsorship and just want to give their audience cool stuff that they can use
  • 08:12 – That’s it for today’s episode!

3 Key Points:

  1. An effective explainer video should answer your audience’s objections and problems.
  2. Use your videos to direct people to your highest converting funnel.
  3. If you haven’t hopped on live videos, now is the time—repurpose the ones that generate the most traffic.

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Apr 6, 2017

In Episode #249, Eric and Neil discuss how to create a seamless checkout process. Your processes can easily make or break a sale. So what defines a seamless checkout process? Eric and Neil provide you with first-hand advice for how to clean up your checkout—from design to making sure that your audience is informed each step of the way.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Create a Seamless Checkout Process
  • 00:40 – Make the checkout process as simple as possible
    • 00:49 – The more friction you cause, the more difficult it is to convert people
    • 00:55 – The book Don’t Make Me Think will teach you about how to design your processes in a user friendly way
  • 01:17 – The more you get people engaged, the more they are likely to finish the checkout process
    • 01:51 – You can also email people who didn’t complete their checkout, so that they can convert to a sale
  • 01:58 – If you want to build a relationship, integrating a live chat is a great option
    • 02:13 – You can use Intercom
    • 02:27 – Make your pages mobile-optimized and responsive
    • 02:52 – Amazon’s checkout process
  • 03:55 – The seamless process only works if your audience knows what they’re doing
  • 04:02 – Make sure your audience understand your product and what they’re buying
  • 04:25 – Keep the users informed of each step within the process
  • 04:53 – Make the experience consistent
  • 05:05 – The speed also takes plays a part in the overall experience
  • 05:30 – Make it easy for people to go back to where they left off
  • 05:42 – The Marketing School is giving away 5 annual copies of Ahrefs this week
  • 06:11 – That’s it for today’s episode!

3 Key Points:

  1. Make the checkout process as easy and simple as possible.
  2. A seamless checkout process only works if your audience knows what they are doing.
  3. A consistent process creates the best experience.

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Apr 5, 2017

In Episode #248, Eric and Neil discuss the 7 creative ways to market to your email list. Sending a personal message or doing a bit more front end research regarding data on your leads can all be effective methods to market better. Tune in to maximize your marketing efforts with your email list and watch your click rates soar. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Creative Ways to Market to Your Email List
  • 00:35 – First is the Frank Kern style – resurfacing important emails, over and over, until you click
    • 00:43 – You can use Drip and Infusionsoft
    • 01:23 – You want to create a workflow for your emails
  • 01:34 – Neil uses PicSnippets which allows you to create custom images for your emails
  • 02:21 – Third is RSS to blogs
    • 02:50 – RSS automation makes things easier for you
  • 02:54 – Fourth is to segment your list right after they opt-in
  • 03:39 – You also send manual messages to your list
    • 04:06 – Eric sends manual messages once a week and the open rate is higher
  • 04:23 – Sixth is to integrate your email system with Clearbit to get more of your lead’s data
    • 04:59 – You can send them more customized emails, as well
  • 05:11 – From the Clearbit’s data, find companies that are more relevant to you
    • 05:22 – Reach out to them using Mixmax
    • 05:39 – Eric generated some opportunities using this technique
    • 06:06 – Do an Evergreen launch
    • 06:22 – The Jeff Walker’s sequence is also very beneficial
  • 06:35 – That’s it for today’s episode!

3 Key Points:

  1. When it comes to emailing your list—keep a healthy balance between automated and personalized messages.
  2. Being more personal in your emails attracts more clicks.
  3. Research tried and tested email sequences to see what works best for you.

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Apr 4, 2017

In Episode #247, Eric and Neil discuss the 7 techniques for speeding up your keyword research. Eric and Neil give you the top online tools to quicken your keyword research so that you can stay ahead of your competitors when it comes to how well you rank.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Techniques for Speeding Up Your Keyword Research
  • 00:35 – One is to go to Ahrefs and put in your competitor’s URL
    • 00:45 – It will show you their popular keywords that help them rank well, their level of traffic, and the pages that are ranking
  • 01:00 – Second is Google Search Console
  • 01:40 – Use SEMrush and see what your competitors are bidding on for a pay-per-click
  • 02:07 – In keyword searching, you always have to keep up with the trends
  • 02:23 – Use Google Trends and Google Autocomplete to know what people are looking for
  • 02:43 – Fifth is MarketMuse
    • 03:08 – Google checks how thorough your content is
  • 03:22 – Sixth is Serpstat and you can get a deal with App Sumo
    • 03:36 – It is an in-depth keyword/SEO tool
  • 04:05 – Last is going through Google Search Console then Uber Suggest for the keyword you could be ranking for
  • 04:56 – That’s it for today’s episode!

3 Key Points:

  1. Find out the keywords that are ranking well and use them so that your pages appear on Google’s first page search result.
  2. Be in the know in regards to what people are searching.
  3. Track if your keywords are consistently ranking and if necessary, make changes.

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Apr 3, 2017

In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also discuss the BEST way to optimize a chatbot’s utility—partner it with a human.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Integrate Chatbots into Your Marketing
  • 00:34 – There’s been a chatbot craze since 2016
  • 00:49 – Eric explains what a chatbot is
  • 01:15 – Chatbots can understand the basic level of support
  • 01:22 – Eric shares how chatbots work in regards to marketing
  • 01:50 – The best version of chatbots
    • 02:05 – It’s not a 100% automated bot
  • 02:15 – A human element combined with chatbot is what works best
  • 02:21 – How you type within the chat can be a very meticulous process
  • 02:26 – Neil shares his experience outsourcing this to the Philippines
  • 02:37 – Have someone who can nurture the chatbot interaction
  • 02:59 – Go to Chatfuel and the Facebook group Bots to interact with people who are interested in bots
    • 03:21 – Chatfuel will allow you to build a Facebook bot, without any need for coding
    • 03:38 – At the moment, bots are still imperfect and will fail at times
    • 03:51 – Eric reads a sample chatbot message
  • 04:14 – Chatbots are not gaining traction
  • 04:27 – Use the ones that are a bit aggressive, like Intercom and Drip
  • 04:46 – Neil shares why having a more aggressive bot is better
  • 05:21 – It is still your job to convert people
  • 05:29 – Use chatbot to your advantage
  • 05:34 – That’s it for today’s episode!

3 Key Points:

  1. Chatbot can offer a very basic level of support which can work to your advantage.
  2. Human interaction combined with a chatbot is the best way for a chatbot to operate smoothly.
  3. Do NOT rely too heavily on a chatbot for conversion – at the end of the day, it’s your job to sell.

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Apr 2, 2017

In Episode #245, Eric and Neil discuss how to analyze your competition in less than 10 minutes. Tune in to find out the tools that Eric and Neil have tried and tested. They tell you exactly what your competitors are doing—from their best keywords to their top performing content. Learn what you need to so that you can stay ahead of the game.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Analyze Your Competition in Less Than 10 Minutes
  • 00:35 – Neil suggests going to SEMrush to put in your competitor's URL and see the keywords that are getting them traffic
    • 00:49 – Take the URLs and run them on Ahrefs to see the number of backlinks
    • 00:54 – Go to the webpage to see the content
    • 00:57 – Look at the pages that rank on Google using the key terms
    • 01:07 – Then, go to your site to create content with more keywords
  • 01:23 – Use Adbeat for advertising
  • 01:29 – SpyFu is good for keyword research
  • 01:33 – Built With helps you know the technology your competitors are using
  • 02:07 – Use WhatRunsWhere to show the graphics and display of your competitors
  • 02:18 – Go to your competitor's Facebook page and go to BuzzSumo to see what worked for them
  • 02:44 – Check their lead share posts to see the content that people like and don’t like
  • 03:00 – Eric likes Ahrefs as it is similar to SEMRush
    • 03:21 – Go to the top pages section in Ahrefs
    • 03:36 – Ahref’s gap analysis tool
    • 03:58 – Ahref’s keyword difficulty tool
  • 04:19 – Go to GrowthEverywhere.com/Ahrefs to check it out
  • 04:29 – Eric uses Screaming Frog to crawl a website
  • 05:00 – Check SimilarWeb, too
  • 05:10 – That’s it for today’s episode!

3 Key Points:

  1. Utilize the online tools that are already available and ready your pockets for the paid ones.
  2. Knowing what your competitor is up helps you to stay at the top of your game.
  3. Doing a full and well-studied analysis takes more than just 10 minutes, but you’ll get used to it in time.

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Apr 1, 2017

In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the right decision in purchasing the paid versions of these products and Eric and Neil’s firsthand experience using both of them. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Is Omniture or Google 360 Premium Worth the Cost?
  • 00:34 – Omniture and Google 360 are analytics tools
    • 00:44 – Omniture is from Adobe and 360 is from Google
  • 00:53 – Eric has used Omniture in the past and his friend used the premium service
    • 01:30 – Eric’s friend’s feedback from using Omniture was that it was not worth it
  • 01:52 – You can do a lot with Google Analytics without the paid version
  • 02:43 – Neil has used the paid version and there’s really no difference
  • 03:00 – You can use Kissmetrics, Mixpanel, and Heap Analytics instead
  • 03:15 – Omniture is almost the same as Google Analytics
  • 03:55 – Don’t use either of them and you’ll save money!
  • 04:01 – That’s it for today’s episode!

3 Key Points:

  1. Try the tool, first, before purchasing its premium version.
  2. Opt for the more efficient, but less pricey tools if you can.
  3. Beware—not all paid versions are better versions.

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Mar 31, 2017

In Episode #243, Eric and Neil discuss how to win more business as a freelance digital marketer. Tune in to learn how you can leverage online tools to get more people to use your services and the importance of building a strong network.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Win More Business as a Freelance Digital Marketer
  • 00:38 – Build your audience
    • 00:56 – Figure out where your audience hangs out and deliver content consistently
  • 01:31 – Go to CrunchBase and check the people who have raised capital
    • 01:38 – Email them on how they can improve their company
    • 01:48 – It was Neil’s way to generate revenue
  • 02:09 – There are tons of sales tools now, that can help you reach out to people
    • 02:14 – One is Outreach
    • 02:30 – Yesware and Mixmax can help you personalize and schedule your content
    • 02:56 – Google now detects personalized content and tags it as unique
    • 03:03 – Personalized content is best for cold outreach
  • 03:29 – Help out your competition
    • 03:37 – They can give you their low-end deals if they’re too overwhelmed
    • 04:07 – Eric has referred deals
  • 04:19 – Use Adbeat to create PDF reports
  • 05:40 – Reach out to people who have a lot of portfolio companies
    • 05:48 – Go to an investor and show them what’s wrong with their portfolio companies
    • 06:20 – Suggest more popular companies
    • 06:43 – This leads to more and more people knowing about your services
  • 07:00 – Guest post on sites like Entrepreneur or Forbes
    • 07:20 – Your post can generate traffic leading to a better rank on Google
  • 07:46 – Relationship stocking
    • 08:04 – The aim is to build a good relationship
    • 08:20 – Create your event and connect with people
    • 08:44 – Email Eric for his event in LA and he can add you to the list
  • 09:11 – That’s it for today’s episode!

3 Key Points:

  1. Deliver valuable content consistently to your audience.
  2. The more people see you, the more they want to work with you.
  3. Offering your services for free is a great strategy to bring in more clients that are willing to eventually pay you.

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