Aug 23, 2018
In episode 753, Eric and Neil
discuss the best way to write a cold email. Tune in to hear why you
shouldn’t pitch someone right off the bat.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic:
Best Way to Write a Cold
- [00:35] When Eric started
emailing people, he would write epic novels.
- [00:53] It’s important that
your emails are concise. No one wants to read a novel!
- [01:03] Make sure you
personalize it in some way.
- [01:15] For instance, Neil like
bottled water, so you could find a way to incorporate that into
- [01:40] Don’t make a sales
pitch, pitch a call or a smaller ask.
- [02:00] Neil has found that
when you pitch in your very first email, it is so much harder to
close or convert that customer.
- [02:07] Build a
- [02:22] Ask people for their
feedback, then maybe get on the phone with them.
- [02:28] Ask if certain changes
would sweeten the pot for the customer.
- [03:26] Build a relationship
before you pitch your customer.
- [03:52] Most people fail at
emailing because they pitch in the very first email.
- [04:07] Take the Neil Patel
template and customize it.
- [04:20] Taking the extra step
to personalize your emails will up your conversions.
- [04:33] That’s all for
- [04:36] If you could take two
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