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Marketing School - Digital Marketing and Online Marketing Tips


Aug 23, 2018

In episode 753, Eric and Neil discuss the best way to write a cold email. Tune in to hear why you shouldn’t pitch someone right off the bat.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Best Way to Write a Cold Email
  • [00:35] When Eric started emailing people, he would write epic novels.
  • [00:53] It’s important that your emails are concise. No one wants to read a novel!
  • [01:03] Make sure you personalize it in some way.
  • [01:15] For instance, Neil like bottled water, so you could find a way to incorporate that into your pitch.
  • [01:40] Don’t make a sales pitch, pitch a call or a smaller ask.
  • [02:00] Neil has found that when you pitch in your very first email, it is so much harder to close or convert that customer.
  • [02:07] Build a conversation.
  • [02:22] Ask people for their feedback, then maybe get on the phone with them.
  • [02:28] Ask if certain changes would sweeten the pot for the customer.
  • [03:26] Build a relationship before you pitch your customer.
  • [03:52] Most people fail at emailing because they pitch in the very first email.
  • [04:07] Take the Neil Patel template and customize it.
  • [04:20] Taking the extra step to personalize your emails will up your conversions.
  • [04:33] That’s all for today!
  • [04:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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