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Marketing School | Digital Marketing | Online Marketing


Sep 12, 2017

In Episode #408, Eric and Neil provide the beginner’s guide to Quora ads. Tune in to learn what you need to know to start advertising on Quora and why now is the right time opt in!

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Beginner's Guide to Quora Ads
  • 00:59 – Quora is a questions and answers site which generates tons of traffic
  • 01:29 – Quora’s valuation is currently over one billion dollars
  • 01:42 – When Eric goes on to Quora, he sees people like Jason Lemkin
  • 01:59 – You can have your ads show up with a question or something catchy
  • 02:19 – Quora ads is currently cheap
  • 02:34 – One of Eric’s clients, Lever, is an applicant tracking system
    • 02:40 – An applicant tracking system helps you manage the whole hiring process
  • 03:07 – Lever has an ad that shows up in Quora when a question related to the hiring process comes up
  • 03:29 – You want to advertise to people who are asking questions related to your product
  • 04:14 – “The numbers have to work for you”
  • 04:30 – Eric is currently running an ad on Quora for their e-book
    • 04:40 – The conversion rate to their landing page is 20%
  • 04:53 – Cost per click is $3 but the conversion rate is around $15
  • 05:45 – Cost per click varies
  • 06:27 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 07:22 – That’s it for today’s episode!

3 Key Points:

  1. Quora currently generates tons of traffic—this is a great place to implement your ads.
  2. You target Quora ads to the people who ask questions related to your business service or product.
  3. Leverage Quora ads NOW as the costs are still low and the conversions are high.

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