Aug 19, 2018
In episode #749, Eric and Neil
discuss whether riches are in the niches. Tune in to hear whether
you need to focus on a niche market.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic:
Are The Riches Really In The
- [00:55] If they are, then why
do we do different things?
- [01:15] In the beginning, you
can go after a niche, because it is too expensive to go after a
- [01:20] Once you are
established, you should expand and get beyond a niche
- [01:22] For example,
ConvertKit tried to compete in the email marketing space
and it didn’t work out. When they changed course to be a service
for bloggers, they started succeeding. Now, they are
Seva and have a larger business.
- [02:00] It is hard to make
millions working within a niche.
- [02:35] If you are going to
swing, swing for the fences.
- [02:54] If you don’t have a lot
of cash, go for a niche. If you have the money, go for a huge
market from day one.
- [03:25] Eric interviewed
someone who works for Kahuna.
- [03:44] They focused on one
area and then expanded their knowledge in that area.
- [04:10] In this case, the
company wasn’t working before they focused on a niche.
- [04:41] Sam Evans found that
when he “niched down”, he was able to have more
- [05:10] Now, Sam and
Consulting.com target anyone who hates their job and has some
sort of expertise. Then he teaches these people how to become
- [06:05] He has since had
members create testimonials for his service.
- [06:100] That’s it for
- [06:17] If you could take two
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