Info

Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
RSS Feed
Marketing School | Digital Marketing | Online Marketing
2017
May
April
March
February
January


2016
December
November
October
September
August
July


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Sep 4, 2016

In Episode #35 Eric and Neil debate whether marketing certifications are worth it—and here’s a hint: they’re not! Certifications are much like college degrees. They may get you in the right direction, but they will not give you the real experience that you need.

Time Stamped Show Notes:

  • 00:24 – Are marketing certifications worth it? No!
  • 00:45 – Most certifications take very little effort.
    • 01:00 – It teaches you nothing.
    • 01:15 – You need practical experience.
  • 01:30 – One example of someone on Neil’s team
    • 01:50 – It comes down to experience.
  • 01:58 – Eric tried to get everyone on his team certified, but that didn’t really help anything.
  • 02:35 – You’re better off learning on your own.
  • 03:00 – Prove that you have real world skills.
  • 03:10 – Certification is a starting point. It does not qualify you.
  • 03:30 – Certifications are like college degrees.
    • 03:45 – Neil’s friend who hires kids from Stanford.
    • 04:05 – They are generating zero sales.
  • 04:35 – It’s a resume builder, but it won’t help your business.
  • 05:00 – Neil’s first experience with internet marketing as an intern.
  • 05:45 – Internships give you real experience.
    • 06:05 – Look for a free internship first.
    • 06:25 – Employers don’t want to have to hold your hand.
  • 07:00 – Don’t waste your time with certifications.
  • 07:55 – That’s the end of this episode!

3 Key Points:

  1. Certifications just teach you how to memorize things.
  2. You need to get real, practical experience.
  3. Don’t waste your time with certifications!

Resources Mentioned:

  • N/A

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

0 Comments