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Marketing School - Digital Marketing and Online Marketing Tips


Sep 13, 2019

In episode #1139, we give you an advanced SEO to-do list for 2020! Following our episode on the basic steps to optimize searchability and traffic for your new website, this episode is about how to get rolling for next year since we are already in September! Tune in to hear about page speed, power pages, and more.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Advanced SEO To-do List for 2020.
  • [00:34] What does advanced SEO mean?
  • [01:15] Using the FAQ schema smartly to occupy more real estate.
  • [02:06] Speed is an important factor, load your HTML from CDN's!
  • [03:22] Infographics, data-driven posts and product led growth.
  • [04:02] Focus on your brand; Google looks at how many people are searching.
  • [05:40] Power pages and making your landing pages as comprehensive as possible.
  • [06:32] Assess similar, existent content and update and add to that.
  • [07:22] Optimizing titles and descriptions to increase click-through rates.
  • [07:52] Translation and transcription, expanding beyond English. 
  • [09:09] That’s it for today!
  • [09:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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