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Marketing School - Digital Marketing and Online Marketing Tips


Oct 14, 2018

In episode #805, Eric and Neil break down a step-by-step guide to writing earth-shattering blog posts. Tune in to hear what steps you should take to up your click-through rate.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Step-by-Step Guide to Writing a Earth Shattering Blog Post
  • [00:36] Earth shattering is something you want to link to, share, or tell your mom about.
  • [01:00] Step 1: Format your blog post as Intro, Body, Conclusion.
  • [01:20] End your blog post with a question to get more comments and engagement.
  • [01:36] Step 2: Bucket Brigades.
  • [02:20] Step 3: Every single claim needs to have cited sources.
  • [02:48] Step 4: Use images and videos.
  • [03:20] Optin Monster created a plug-in called YouTube Subscribe.
  • [03:36] This helps you embed the video.
  • [03:49] Amazon Polly will also help you from an SEO perspective.
  • [04:05] Step 5: Make sure your headline will knock people’s socks off. Keep it short. Seven words is a nice length, on average.
  • [04:40] It shouldn’t be too long, but also needs to be descriptive.
  • [04:50] Get ideas from BuzzSumo.
  • [05:25] Having compelling arguments will set you apart,
  • [05:40] Step 6: Have someone proofread your content.
  • [05:55] Step 7: Promote your work!
  • [06:07] Find people that have mentioned or linked to similar content using BuzzSumo.
  • [06:25] Reach out and build a relationship, so you can share links to each other’s works.
  • [07:41] That’s it for today!
  • [07:45] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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