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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Feb 12, 2017

In Episode #196, Eric and Neil discuss the 7-point content promotion checklist. Many people focus too much of their energy on the creating side of content, when really, their energy needs to be spent on promoting it. Tune in to see whether you’re hitting these 7 strategies that help in promoting your content.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7-Point Content Promotion Checklist
  • 00:35 – 20% of your time should be spent creating the content and the 80% should be spent promoting it
  • 00:59 – 1: Hit your social media channels
  • 01:36 – 2: Think of websites you can link to
  • 02:09 – 3: The paid channels can boost your post for only $1/day
  • 03:30 – 4: Look for who shares similar content
    • 03:54 – Send them an email asking if they’d be willing to share it
  • 04:23 – 5: Make sure you’re repurposing the content
  • 04:58 – 6: Make your headline appealing
    • 05:05 – Test your headline ideas on your friends or people in your network
  • 05:30 – 7: Continue to build and push out your email list
  • 06:10 – That’s it for today’s episode!

3 Key Points:

  1. Spend the majority of your time promoting the content you’ve written—this is especially important if you’re starting out.
  2. Boost your social media channels and leverage it.
  3. A good headline attracts traffic, so make it appealing and compelling!

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