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Marketing School - Digital Marketing and Online Marketing Tips


Apr 27, 2018

In episode #635, Eric and Neil discuss an important SEO strategy. Tune in to hear what you may have been overlooking.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 95% of You Will Ignore This SEO Strategy
  • [00:36] Branding is what separates good companies from the bad.
  • [01:30] If you don’t know how popular a brand is, it’s hard to outrank them.
  • [02:00] Neil’s strategy used to be: create good content, create value, wait for results.
  • [02:04] This wasn’t the best strategy.
  • [02:15] His best branding strategy was the “Who is Neil Patel?” campaign.
  • [02:45] BuzzSumo has a great alert system that will help you track your brand.
  • [02:51] Neil likes to use Google Trends, which is free.
  • [03:03] Google Search Console is also a great way to track your progress.
  • [03:10] GSC tracks farther back than 90 days, which is more helpful when gauging progress.
  • [04:15] The stronger your brand, the higher your domain authority.
  • [04:40] That’s it for today!
  • [04:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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