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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Nov 5, 2016

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy!

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads
  • 00:37 – Facebook ads are getting a lot more powerful
  • 01:08 – Frequency
  • 01:51 – Video Ads
    • 02:11 – Screenflow or any screen casting tool
    • 02:53 – “We have people watch our video and then we retarget those people”
  • 03:28 – Don’t increase your ad spend too quickly
  • 04:27 – Use variations and test…then test again.
    • 04:37 – AdEspresso will allow you to make different permutations and headlines
    • 04:53 – Qwaya
  • 05:22 – Do campaigns with more ads
  • 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue
  • 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know.
  • 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic
  • 08:26 – That’s it for today’s episode!

3 Key Points:

  1. Always add new creatives, keep your message on Facebook FRESH.
  2. If you don’t have a blog—use video ads.
  3. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget!

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