Aug 8, 2016
In Episode #8 Eric and Neil talk
about starting your first marketing campaign. When your business is
brand new, you may want to try to get as much traffic as
possible—but what you really need to worry about is creating
one-on-one relationships with your first few customers.
Time Stamped Show Notes:
– Where should you start your first marketing campaign? – “What
worked for someone else won’t necessarily work for
– Neil’s experience copying the campaigns of other
– “Throwing spaghetti on the wall.”
– Finding what sticks
– Picking one tactic that has the most potential
– Adding tools as you see success
– What’s your take on focusing on one area? – “That’s fine, just
pick the one that sticks.”
– Growth for entrepreneurs
– one-on-one contact
– An example of this strategy
– “First hundred customers are all being acquired
– Those first customers are important
– Bad press when you’re starting out
– Driving traffic with blogs and ads
– Content marketing takes time
– Consider your cash flow
– With more money, focus on long-term strategies
– What channel would you avoid? – Partnerships.
– They have a low success rate.
– Content marketing
– Understand your audience first.
– Kissmetrics started with the wrong audience
– Subscribe to this podcast and leave a rating and
3 Key Points:
need to find the right marketing strategy for your specific
out who your audience is before you establish long-term marketing
partnerships and content marketing when you are first starting
- Kissmetrics – Neil’s company
that went through a lot of marketing strategies
Leave some feedback:
- What should
we talk about next? Please let us know in
the comments below.
- Did you
enjoy this episode? If so, please leave
a short review.