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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Aug 5, 2016

In Episode #7 Eric and Neil talk about why you need a blog in today’s age. Blogging is a free marketing tool, but it takes certain tactics and skills to be successful at it.

Time Stamped Show Notes:

  • 00:25 – Why do you need a blog today? – “Best way to get free visitors to your website.”
  • 01:10 – “This will help you generate more leads.”
    • 01:20 – Providing value
    • 01:35 – The Points Guy
    • 02:00 – A home base
  • 02:10 – Blogs generate as much traffic as paid advertising
    • 02:45 – Facebook’s fan pages
  • 03:15 – What are some tactics to starting a successful blog? – Consistency
    • 03:30 – A long-term journey
    • 04:00 – Having patience
    • 04:35 – Traffic changes when blogs stop
    • 04:50 – Corporate blogs
  • 05:10 – A conversational tone
  • 05:45 – Your headline
  • 06:45 – Your headline drives readers
    • 07:00 – It must match your content
  • 07:10 – “Make sure your content is relevant.”
  • 08:15 -- Repurposing your content
    • 08:30 – Audio versions and YouTube
    • 09:10 – Touching a different audience
  • 09:30 – Is blogging right for you?
  • 10:00 – jobs.problogger.net
  • 10:20 – Promotion of your content
  • 11:40 – The importance of promotion when you’re starting out
  • 12:20 – HubSpot statistics
  • 13:00 – Subscribe to this podcast and leave a rating and review!

3 Key Points:

  1. Blogging is a free marketing tool to drive traffic to your business.
  2. With the right tactics, you can produce a successful blog.
  3. There are proven statistics behind blogging which prove that blogs drive traffic and ultimately revenue.

Resources Mentioned:

  • Kissmetrics – The company focuses on relevant content
  • Copy Blogger’s post – Helpful insights for good blog headlines
  • jobs.problogger.net – A great resource to hire a blogger
  • Ahrefs.com – A tool to help you track the success of your blog
  • Buzzsumo.com – Neil’s tool to find out what topics are trending in his industry
  • HubSpot – A resource to help you see the statistics behind successful blogs

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