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Marketing School | Digital Marketing | Online Marketing


Apr 15, 2017

In Episode #258, Eric and Neil discuss the 7 ways to increase Facebook likes without spending a dollar. Increasing your Facebook likes doesn’t have to be an over-complicated process—sometimes all it takes is you asking and reaching out to the people you know.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways to Increase Facebook Likes Without Spending a Dollar
  • 00:35 – First, add the Facebook Widget to your website
  • 00:50 – Second is building up your fan page
    • 01:03 – Use your personal profile to connect with other individuals
    • 01:10 – Do shoutout for shoutout
  • 01:33 – Third is to simply ask
    • 01:44 – Send an intro email to your list asking them to like your page
  • 01:50 – Look at your competitor's posts in BuzzSumo and type in the SEO keywords that are getting likes
  • 02:08 – Share your competitor’s content and ask them to like or share your page, too
  • 02:28 – Just create great content, in general
    • 02:50 – Eric would write content and if people liked it, they would share it
  • 03:07 – Sixth, focus on timing
  • 03:31 – Promoting your content
  • 03:44 – Reach out to people who can do direct outreach
    • 03:48 – Use Pitchbox to help you organize your outreach
  • 04:00 – Boosting a post can also increase your page likes
  • 04:09 – That’s it for today’s episode!

3 Key Points:

  1. Build up your fan page by connecting with people using your personal profile.
  2. Simply ask people to like your page – there’s no harm in sending out an email requesting so.
  3. Track the best time that people are engaging, then promote and organize your outreach accordingly.

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