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Marketing School | Digital Marketing | Online Marketing


Oct 22, 2016

In Episode #83 Neil and Eric discuss the 7 ways to improve user trust on your website. Listen as they drop which factors you can improve on, which ones you can add to your current website, and why being transparent still counts.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 7 ways to improve user trust on your website
  • 00:34 – Add testimonials
  • 01:08 – Add videos – because some testimonials are just made up!
  • 01:50 – Add badges on your website like Google Partners and etc
  • 02:26 – Add reviews
    • 02:50 – Reach out to people to have your products honestly reviewed
  • 03:34 – Have a great design on your website
    • 04:04 – Go to land-book to check design ideas
    • 04:24 – Check Dribbble for other people’s designs
  • 04:48 – Transparency –people trust companies that are transparent!
    • 05:08 – The more you can tell people help in transparency
    • 05:57 – Buffer has good transparency
  • 06:30 – Have badges from companies you’ve worked with
  • 06:54 – That’s it for today’s episode!

3 Key Points:

  1. Reach out to people for their honest reviews.
  2. Client feedback is extremely important in every business.
  3. Be transparent!

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