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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Dec 26, 2016

In Episode #148, Eric and Neil discuss 7 ways to get more people to open your emails. Tune in to find out how tweaking and adjusting your subject line can lead to a higher open rate. In addition to this, Eric and Neil also stress that providing consistent, high quality content plays a huge factor in maintaining high open rates.

Time Stamped Show Notes:

  • 00:27 - Today’s topic: 7 Ways To Get More People To Open Your Emails
  • 00:41 – The open rate with the subject “Hey!” is 60%
    • 00:48 – Invokes curiosity
  • 01:12 – Add RE: to the subject line
    • 01:32 – Open rate goes up at least 10%
  • 01:37 – Add the receiver’s name on the subject line
  • 02:25 – The line “[First name], I need a favor….Can you help me?” works well
  • 02:40 – Telling the receivers that the deal is “Starting now” or “Almost expiring”
    • 02:50 – The last minute signups for webinars are from those types of emails
  • 03:23 – Use different email sender names
  • 03:57 – Add the question “Are you joining us?” on the subject line
  • 04:40 – Don’t copy other email templates
  • 05:08 – Use an appealing pre-header
  • 06:03 – That’s it for today’s episode!

3 Key Points:

  1. Be creative—always adjust your email template making it new and original.
  2. Tweak and test different email headers and see what works for your campaign.
  3. Having a high open rate doesn’t always equate to high sales – focus on delivering consistent, quality content.

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