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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Feb 1, 2017

In Episode #185, Eric and Neil discuss the 7 ways you can get more engagement on social media. Tune in to learn some tips and tricks to grow your audience as well as some useful online tools that you can use to optimize engagement. It’s not just about growing your audience, but getting the RIGHT people to your website to boost that engagement.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways to Get More Engagement on Social Media
  • 00:35 – First, go LIVE
    • 00:47 – Instagram and Facebook are giving more priority to those who are live
  • 00:55 – Second, repost content that did well after a month of posting
    • 01:12 – Neil just reposted content and is doing well
  • 01:30 – Third, Tag the people in your post
    • 01:49 – Hashtagify can help you find the top hashtags on Instagram
  • 02:05 – Fourth, build a community
    • 02:18 – Interact and engage with people
  • 02:35 – Fifth, make sure you’re scheduling at the right time
  • 02:52 – Sixth, target the right audience
    • 03:20 – Create a fan page in Facebook to know where your audience is coming from
    • 04:16 – If you have a specific type of audience, adjust your settings to that specific interest/audience
  • 04:20 – Lastly, have a great headline
    • 04:43 – Go to Copyblogger and check their headlines’ post
    • 04:48 – Check your competitors' headlines on BuzzSumo
  • 05:18 – That’s it for today’s episode!

3 Key Points:

  1. Optimize your posts for a maximum reach.
  2. Interact and engage with people—frequently check your messages and reply to them.
  3. Targeting the right audience can increase your engagement.

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