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Marketing School


Apr 12, 2018

In episode #620. Eric and Neil discuss 7 unorthodox marketing hacks. Tune in to hear what you could be doing to drive conversions.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Unorthodox Marketing Hacks You Ought to Leverage
  • [00:35] #1: When driving people to your website, less than 5% will convert. For the 95% that don’t convert, re-market them with an opposite pitch (logical vs. emotional).
  • [01:22] #2: Every month, when Drift launches a new feature, they treat it as a product launch, which helps to keep them top-of-mind. Product Hunt is a great tool for this.
  • [02:22] #3: There is a program on LinkedIn that gives a special button that populates their LinkedIn info into a form, so they have less work to do. This will increase your leads and conversions, because there is less work to be done
  • [02:59] #4: Build a repurposing framework. Think about all the content you can take even further (turning a blog post into a video, social media post, webinar, etc.).
  • [03:36] #5: To increase your traffic, start doing things people wouldn’t normally do.
  • [04:01] The best way to get people from your blog to your landing page/product page is to place banner ads within your blog.
  • [04:27] #6: Offer something for free for the cost of shipping.
  • [04:57] Russell Brunson built his company by doing this.
  • [05:10] #7: Give people options in your ads.
  • [05:22] Within the first 30 seconds of a video about learning guitar, the instructor offered a link for beginners and a link for more advanced students.
  • [06:04] That’s it for today!
  • [06:06] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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