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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Apr 8, 2017

In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email list and thus, those conversions. Tune in to learn about the different types of content upgrades you can offer your audience and find out which one suits your company best.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Types of Content Upgrades You Can Try Today
  • 00:33 – A content upgrade is when you use Leadbox or other email tools to offer people freebies
  • 00:53 – The idea of a content upgrade is offering something in exchange for their email addresses
  • 00:57 – Content upgrades are helpful for Eric’s conversion rate
  • 01:08 – First, try a downloadable checklist
    • 01:32 – Checklists are easy to look at and people like to get templates
  • 01:39 – Second is a cheat sheet
  • 02:02 – Third, use a tool called Designrr
    • 02:16 – Your blog post can be converted to PDF
  • 02:49 – Fourth is to give your audience something educational
  • 03:20 – Fifth is to provide an email course
    • 03:30 – If you want people to get a course, get them to subscribe to a campaign
  • 04:00 – Sixth, provide them the next thing they should read based on what they are currently reading
  • 04:42 – An alternative to webinar is to have a video launch sequence
  • 05:27 – The Marketing School is giving away 5 annual copies of Ahrefs, this week
  • 06:28 – That’s it for today’s episode!

3 Key Points:

  1. A content upgrade is a great opportunity to boost your conversion rate significantly.
  2. Give your audience something valuable and educational, so they can’t resist.
  3. Keep track of your audience behavior to know what type of content upgrade suits them best.

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