Info

Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
RSS Feed
Marketing School | Digital Marketing | Online Marketing
2017
April
March
February
January


2016
December
November
October
September
August
July


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Nov 23, 2016

In Episode #115, Eric and Neil discuss the 7 things you should say NO to as a marketer. Listen to know more about which things to say no to and the reason why.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 things you should say no to as a marketer
  • 00:34 – #1 Making changes without data
  • 00:57 – Make sure you test with data
  • 01:10 – #2 Looking at the tactics all the time
    • 01:26 – Leads to being in “tactical hell”
    • 01:43 – Don’t focus on tactics
  • 02:00 – #3 Don’t make short term gains for long term losses
    • 02:53 – Don’t make changes for short term gains
  • 02:57 – #4 Lack of organization
  • 03:28 – Look about documenting your marketing processes
  • 03:48 – #5 Don’t do too many things at once
  • 04:51 – #6 Don’t try to take everything on by yourself
  • 05:48 – #7 Don’t run an A/B test on the same part of the funnel more than once at the same time
  • 06:39 – That’s it for today’s episode!

3 Key Points:

  1. Don’t EVER make changes without any data.
  2. New marketing tactics aren’t everything—assess them well before using!
  3. GET ORGANIZED, because a lack of organization doesn’t help you scale.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

1 Comments
  • over five months ago
    Greg
    One expensive lesson I have learned is to organize my marketing practices into systems. Because I didn't do that when I first started I lost a lot of money that I didn't need to but because of that I have become a better and stronger marketer