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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Sep 28, 2016

In Episode #59 Neil and Eric discuss the most important things you need to do before publishing a blog post. Listen as they illustrate the seven things you can do to increase your online presence, click-through rate, and drive online traffic to your blog post. 

Time Stamped Show Notes: 

  • 00:28 – Today’s topic: Seven Things You Should Do Every Time Before You Publish a Blog Post
  • 00:36 – First thing?—A/B test the headline
    • 00:43 – Search for WordPress A/B testing plugin
    • 00:50 – Why this is important
  • 01:14 – Second thing?—have a very engaging image
    • 01:26 – Images affect your click-through rate when running an ad
    • 01:30 – Sites like StockUnlimited gives you unlimited stock photos
    • 01:40 – Subscribe to DesignPickle monthly subscription plan to get unlimited design
    • 01:46 – Single Grain blog
  • 01:56 – Third thing?– email every single website you link out to
    • 02:06 – Sending a cold email
    • 02:20 – An additional note to add in the email
  • 02:27 – Fourth thing? - building a promotional aspect
    • 02:33 – Connect to a community that you can engage in
    • 02:36 – For marketers, you can go to GrowthHackers and Inbound and share the content that you have
    • 02:51 – Think about where your audience is hanging out
    • 03:00 – Reddit looks out for people that are self-promotional—tread carefully
      • 03:06 – Make sure your blog post adds value and you engage with people
    • 03:33 – Number 5?—asking for social share
      • 03:34 – Go to competitors article around the web
      • 03:48 – You can also do searches at and type the keywords
      • 04:07 – After finding the people who re-tweeted the articles, you can email them for social share
    • 04:55 – Number 6?—ask your team to promote your blog post
    • 05:23 – Number 7?—send an e-mail blast every time you release a blog post
      • 05:31 – This is good traffic source
      • 06:02 – Send the email 2 days later 

3 Key Points:

  1. Utilize your resources—your team and family can help you increase traffic.
  2. Don’t just blog—create something of value and you’ll actually pique people’s interest.
  3. Increasing traffic means increasing your connections. Learn how to interact with people and return the good deed.

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