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Marketing School - Digital Marketing and Online Marketing Tips


Feb 19, 2020

In episode #1298, we share seven trends in the software as a service space! From free tools and customer experience improvement to thought leadership and the move towards platforms, following these trends can help you and your SaaS business today! Tune in to hear the most important things you should be keeping up with.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 SaaS Trends for 2020.
  • [00:35] Product-led growth, free tools and indoctrinating users into your ecosystem.
  • [01:07] Allowing a computer to do the work for you with the rise of AI and ML.
  • [01:47] Improving customer experience and going above and beyond for retention.
  • [02:45] The move towards platforms with multiple features and tools.
  • [03:35] Branding and becoming a thought leader in your space.
  • [04:41] Ways to make up for advertising costs!
  • [05:40] Using an API for partnerships and more. 
  • [06:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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