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Marketing School


Jul 30, 2018

In episode #729, Eric and Neil discuss 7 questions you ought to ask your audience. Tune in to hear what types of questions you should be asking.

TIME-STAMPED SHOW NOTES

  • [00:27] Today’s Topic: 7 Questions You Ought to Ask Your Audience
  • [00:50] #1: Tell us all of the topics you are interested in regarding Marketing.
  • [01:30] If you are covering food topics, ask your audience what their diet is based on.
  • [01:45] You want to see who your audience is and how they skew (vegan, meat eaters, etc.).
  • [02:07] #2: What else would you like to see on this page?
  • [02:20] This will help you to understand what your page is lacking from the customer’s POV.
  • [02:36] Under 30 responses is not enough data to make an effective change.
  • [03:10] #3: What are you goals in the next year?
  • [03:18] Use Surveymonkey for long form answers of this nature. Make a word cloud out of your responses.
  • [03:58] #4: What did you think about X? (The product or service they purchased).
  • [04:20] This will help you determine if things are working or if you need to improve.
  • [04:51] #5: Why didn’t you buy?
  • [05:00] There will be a huge contingent of people who didn’t purchase your product or service. This is an opportunity to find out why.
  • [05:47] #6: Ask a question that determines the “pay point” of your audience.
  • [07:14] By asking questions related to a problem, it will help you collect more leads and actionable information.
  • [07:45] #7: Use a tool like TypeForm and send them down a question funnel.
  • [08:07] That’s all for today!
  • [08:10] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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