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Marketing School - Digital Marketing and Online Marketing Tips


Jul 19, 2019

Episode #1083 is another special, extra-long installment of Marketing School. Eric discusses proven marketing hacks that work really well. Tune in to hear this free segment from the Marketing School Live event in LA.

TIME-STAMPED SHOW NOTES:

  • [00:54] Today’s Topic: 7 Proven Marketing Hacks That Work Really Well
  • [02:00] People get on the paid ads hamster wheel too often.
  • [02:15] People also get stuck paying people for bad content.
  • [02:55] Content MVP’s.
  • [03:45] Top-performing content is often around 2000 words.
  • [04:28] People forget about links.
  • [06:07] Problogger is a great place to hire good writers.
  • [07:30] HubSpot hires people just to update content.
  • [09:33] Zero-click searches.
  • [10:16] Eric and Neil do content sprouting.
  • [10:30] Spin content out into different formats.
  • [13:15] Improving metadata is important.
  • [16:20] If you are a penny-pincher, you can use 1KProjects to find abandoned projects in which to invest.
  • [18:32] Customer data platforms.
  • [18:45] These are fairly new.
  • [19:06] The hot thing right now is personalization and Hole.io allows you to do this.
  • [22:41] Doing the right things at the right time is important in terms of sales.
  • [25:15] Chatbots.
  • [27:22] Intercom helps combine chat and email to make your marketing stronger.
  • [28:20] AI for ads.
  • [28:28] Pattern89 is AI for digital ads.
  • [30:00] As long as you make time to do all of these things, you will succeed.
  • [30:15] Consistency is key.
  • [31:17] That’s it for today!
  • [31:33] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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