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Marketing School - Digital Marketing and Online Marketing Tips


Nov 23, 2019

In episode #1210, we share seven practical ways to use data to grow faster. It is all about finding the right tools to help you optimize and automate your operations so that you can get the maximum benefit from your marketing efforts. Tune in to hear why you should use a data scientist and keep a record of everything you do for marketing.  

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Practical Ways to Use Data to Grow Faster. 
  • [00:30] Why data is important – think machine learning and artificial intelligence. 
  • [00:49] Google’s built-in AI that can help you optimize your ads. 
  • [01:10] The tools you can use to make the most of your Facebook ads. 
  • [01:29] How using the search bar inside Google Analytics can assist you. 
  • [02:01] The helpful reports Google Data Studio provides for executives and agencies. 
  • [02:23] Finding automated solutions for SEO such as BrightEdge, ClickFlow, and Distilled.  
  • [03:08] Why you want to work with a data scientist and what you can expect to pay. 
  • [03:54] Putting everything you’ve done in marketing on an Excel spreadsheet.  
  • [05:20] Why you want to make use of APIs. 
  • [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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