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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Feb 13, 2017

In Episode #197, Eric and Neil discuss the 7-point Facebook advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to increasing your sales and click-through rates.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7-Point Facebook Advertising Checklist
  • 00:35 – First, have a good image
    • 00:48 – Use tools like Canva
    • 00:53 – A good image drive means a good click-through rate
  • 01:06 – Second, have a lot of text
    • 01:18 – The more persuasive the text and the more stories you have, the better the conversion
  • 01:37 – Third, try different objectives and see the results
    • 02:21 – If you need people to register for something, go with the website conversion objective if that’s what you need if you want conversion in your website
    • 02:28 – If that isn’t working or you want to try something new, try clicks and see what works better for you
  • 02:42 – Fourth, make sure that ad frequency is less than 2
    • 02:48 – More than 2 is a waste of money
  • 03:03 – Fifth, be mindful of your “ad scent”
    • 03:08 – Make sure that your images or videos are congruent to your landing page
  • 03:35 – Sixth, have a new ad account and duplicate your campaign
  • 04:06 – Seventh, don’t be afraid to explore new ad ideas
    • 04:10 – AdEspresso has a gallery of ads for inspiration
    • 04:28 – Swiped has different long form landing page copy
    • 04:41 – G-star has a good ad that is catchy video
    • 05:03 – Rev has s caption service for your videos
  • 05:17 – That’s it for today’s episode!

3 Key Points:

  1. Facebook is one of the most effective platforms to have an advertisement.
  2. Congruent images to your message and a good amount of persuasive text increase click-through rate and conversions.
  3. Experiment and learn—you need to try different advertisement ideas to see what will work best for you.

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