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Marketing School - Digital Marketing and Online Marketing Tips


Dec 23, 2018

In episode #875, we discuss 7 landing page hacks. Tune in to see which ones you should test in 2019.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Landing Page Hacks to Test in 2019
  • [00:35] 1: Using a tool like Landbot to make a conversational landing page.
  • [00:51] If you want an example of this, go to the Marketing School site.
  • [01:15] 2: Have them schedule a call right after you collect the lead (using Schedule Once).
  • [01:40] 3: Write concise copy.
  • [01:54] Swiped has good examples of this.
  • [02:10] 4: Do the opposite of what everyone else is doing.
  • [02:30] Right now, people are using Google Sign-in. Try doing something else that helps assuage people’s privacy concerns.
  • [03:21] 5: Post a video on your landing page.
  • [03:44] 6: Create a longer landing page.
  • [04:15] 7: Incentivize people.
  • [04:52] That’s it for today!
  • [05:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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