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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Feb 11, 2017

In Episode #195, Eric and Neil discuss the 7 interview questions you should ask before hiring a marketer. There is a lot you can assess about a potential hire from interview questions alone. How do they respond when they’re put on the spot? What is their best achievement to date? Tune in to find out the questions you should be asking your future marketer and the reasons why it is important to find someone with similar work ethic and values.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Interview Questions You Should Ask Before You Hire a Marketer
  • 00:35 – Tell me about the most impressive win in your career
    • 01:00 – This is the question that Elon Musk uses
    • 01:20 – What do you consider the most impressive win in your life so far, is an alternative question for juniors
    • 01:50 – The answers should match where they are in life at the moment
  • 01:55 – What would you change with my business from my website? How would you fix it?
    • 02:20 – “In business, people have to come up with solutions at the most inconvenient moment”
  • 02:38 – Use a video interviewing tool called Spark Hire
  • 03:43 – Ask, what is the most creative marketing tactic you’ve ever implemented?
    • 03:55 – What’s the most creative marketing tactic you’ve ever seen on the web?
  • 04:48 – Come up with situational questions and see their thought process
  • 05:23 – Ask questions to see how aggressive the marketer is
    • 05:45 – For example, have you ever bought paid links?
    • 05:56 – What’s the shadiest marketing tactic you’ve seen or that you’ve leveraged?
  • 06:35 – Give people a homework assignment as a paid trial
  • 07:26 – That’s it for today’s episode!

3 Key Points:

  1. The answers your interviewee gives should match where they are at in life, at the moment.
  2. Ask aggressive questions and if they answer aggressively—that’s what you’re looking for! Then, just go for it.
  3. Give a paid trial assignment – this will give you a clear picture of their capability.

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