Jan 8, 2017
In Episode #161, Eric and Neil discuss the 7 elements of an
effective marketing report. The marketing report reflects the
health of your business and is a great sending base to inform that
next step. Tune in to find out WHAT you need to assess and HOW to
gather that information, in order to have that clear assessment of
how your business is doing.
Time Stamped Show Notes:
- 00:27 - Today’s topic: 7 Elements of an Effective Marketing
- 00:45 – First, have high-level goals
- 01:08 – Have a different kind of threshold
- 01:24 – “Have your targets laid out so it is easier for people
- 01:31 – Second, look at the growth
- 01:47 – Examine your growth weekly
- 03:25 – Assess how to calculate your growth properly—don’t just
look at the total visitor count
- 04:28 – The growth rate should be staying the same, if not
- 04:39 – Third, use simple, report tracking tools, like Cyfe, and connect it to your spreadsheet
report in order to pull data
- 05:50 – Fourth, track the lifetime value of the customer and
the cost to acquire new customers
- 06:15 – You need a metric
- 07:11 – Fifth, look at your revenue churn and customer churn
- 08:30 – Sixth, Neil shares the time he talked to Ryan, from
- 09:16 – Add your total headcount in your marketing report
- 10:18 – Lastly, the net promoter score allows you to measure
the sentiments of the customers
- 11:12 – That’s it for today’s episode!
3 Key Points:
- Have a clear and simple goal which is easy for people to
- Do NOT miscalculate your growth or it will lead you to a wrong
impression of your business’ health.
- Quantifying customer satisfaction is IMPORTANT – know and
understand your supporters and detractors.
- What should we talk about
next? Please let us know in the comments
- Did you enjoy this episode? If so, please
leave a short review.