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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Marketing School | Digital Marketing | Online Marketing
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Jan 2, 2017

In Episode #155, Eric and Neil talk about 7 creative marketing tactics that you ought to be leveraging. Tune in to discover the online tools that will work for you and the tactics you need to keep your content one step ahead of your competitors.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 7 Creative Marketing Tactics that You Ought to be Leveraging
  • 00:37 – #1 Use TurboDial to collect phone numbers of visitors on your website
    • 00:56 – Send TurboDial a signal to send a text message to the person
    • 01:30 – You can program replies when a person responds to your text
  • 02:09 – #2 Make your stuff is available for pirates on torrent sites
  • 02:52 – #3 Use exit pop-ups
  • 03:17 – #4 Make sure your funnel is congruent with your client’s interests
  • 04:13 – #5 Go to BuzzSumo and find out which of your competitors’ posts are going viral
    • 04:21 – Ahrefs will also show you your competitors’ most popular posts
    • 04:29 – Take the post’s URL and put it into Twitter search to show the top users sharing the content
    • 04:37 – Write something similar, but better, then start emailing the users about your content
    • 05:15 – When they respond, ask them what you can do for them and make a P.S. about sharing your content
  • 05:35 – #6 Have a content creation checklist or learn about content repurposing
  • 06:34 – Google “content repurposing workflow”
  • 06:44 – #7 With remarketing, put your pixel in your email signature
  • 07:35 – That’s it for today’s episode!

3 Key Points:

  1. Make your content available for pirates – let them do the work of spreading the word for you.
  2. Use exit pop-ups, they are triggers for opt-ins.
  3. Keep an eye on your competitor’s posts, create betters ones, and share them with the people who are engaging with your competitor’s content.

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