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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Jan 18, 2017

In Episode #171, Eric and Neil discuss the 7 age-old advertising principles that are still relevant and effective to this day. Tune in to learn how the big companies like Coca-Cola, McDonald’s, and AT&T are still winning in the advertising world because of these key principles that you can start using today.

Time Stamped Show Notes:

  • 00:27 - Today’s topic: 7 Age-Old Advertising Principles that Are Still Relevant Today
  • 00:36 – First, write a great headline
  • 01:08 – Warren Buffett tells his CEOs to always protect their brand
    • 01:22 – Branding is everything and just one mistake could ruin everything
  • 01:43 – Third, tell a story
    • 01:45 – Stories or advertorials drive people and evokes their emotions
  • 02:21 – Fourth, consistency in advertising, regardless of how large your company is or how well-known
    • 02:48 – The Rule of Seven explained
  • 03:10 – Fifth is from 22 Immutable Laws of Marketing, by Al Ries and Jack Trout:
    • 03:41 – The “first mover advantage”
  • 04:18 – Sixth is from Don’t Make Me Think by Steve Krug:
    • 04:27 – “Think about the user—simplicity is the ultimate sophistication”
    • 05:00 – Keep marketing campaigns simple
    • 05:10 – “The simpler your pitch, the better off you are”
  • 05:16 – Seventh, urgency plays a big role
    • 05:51 – The sense of urgency compels people to take action
  • 06:15 - That’s it for today’s episode!

3 Key Points:

  1. In whatever decision you make, you MUST protect your brand.
  2. Be consistent in advertising and remember the rule of seven.
  3. RELY on these age-old advertising principles that have been proven—no need to reinvent the wheel.

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