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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Marketing School | Digital Marketing | Online Marketing
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Aug 3, 2016

Summary:

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #5 Eric and Neil center the conversation on, The Biggest SEO Mistakes of Their Career. Enjoy!

Time Stamped Show Notes:

  • 00:38 – Eric kicks off with blackhat, whitehat, and greyhat SEO
    • 01:29 – Building low-quality links to a brand-new sites
    • 02:00 – Google’s Algorithm’s are smarter than you—they will always find out if something shady is going on
    • 02:20 – That being said, it’s worth it to dabble in some “shady” business if it’s your own site as an experiment, to learn about both sides of the coin
  • 02:48 – Back in the day, Neil would do whatever it would take to turn quick buck
    • 04:12 – Don’t think short-term, you need to think LONG term
    • 04:40 – Go whitehat and build for endurance
  • 05:05 – Eric talks blackhat SEO in-depth
    • 06:01 – Take blackhat tactics and use them in a whitehat matter
  • 06:27 – Do not crank low-quality content
  • 08:19 – a 35% drop in organic traffic
    • 08:30 – Make sure you do a redesign properly or you will get crucified in SEO
  • 09:51 – Content is King—it’s a cliché but true
    • 10:16 – But you NEED backlinks too
  • 10:53 – The two biggest factors to ranking in Google?
    • Links and Content

3 Key Points:

  1. Links and content, links and content, links and content!
  2. Dabble in blackhat on websites that you own and don’t care about so you can better understand that side of marketing and avoid it on things that matter.
  3. When it comes to client websites—and websites you care about in general—think long-term and always go whitehat.

Resources Mentioned:

The Google Panda Penalty – An SEO penalty Neil was hit with on one of his websites.

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