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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Dec 31, 2016

In Episode #153, Eric and Neil discuss the 4 steps to get started with RSLA (Remarketing Lists for Search Ads). RLSA allow you to target your past website visitors to open up more possibilities for marketing and promotion. Listen to find out how you can set-up your RSLA to start benefitting from this feature ASAP.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 4 Steps to Getting Started with RSLA
  • 00:36 – RLSA (Remarketing Lists for Search Ads) is a feature that lets you customize your search ad campaigns for people who have previously visited your website
  • 00:50 – The idea is to target people who visited your site before and are searching for something similar in Google
  • 01:24 – The 4 Main Steps to get started with RSLA: Pixeling your audience, create content, keyword research, and setting up in Google Adwords
  • 01:36 – PIxeling is very easy – just add the pixel code to your account
  • 01:46 – If your content is NOT relevant to buyers, you will get a ton of traffic without conversion
  • 02:12 – KissMetrics is an example
  • 03:00 – Being too broad in your content will get you irrelevant traffic
  • 03:33 – Use a Google Keyword tool or SEMRush for your keyword research
  • 04:03 – After you setup your keyword permutations, you can retarget people who already purchased with a separate brand campaign
  • 05:13 – RLSA allows you to do more advanced marketing strategies
  • 05:35 – That’s it for today’s episode!

3 Key Points:

  1. RLSA allows you to target past website visitors who are searching for similar things on Google.
  2. Avoid irrelevant traffic by making your content RELEVANT to your target audience.
  3. RLSA enables you to set-up advanced strategies for your remarketing.

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