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Marketing School | Digital Marketing | Online Marketing


Aug 2, 2016

Episode 4

Summary:

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #4 Eric and Neil center the conversation on, How to Get a Job in Marketing. Enjoy!

Time Stamped Show Notes:

 

  • 00:47 – Neil has lots of experience hiring marketers
    • 01:03 – Never read resumes—they’re bullshit
    • 01:25 – Put wannabe marketers on the hot seat
    • 02:25 – If you don’t have your own website, how can you say you’ve ever marketed?
    • 03:50 – Hire people to add value, not just fill rolls
  • 04:15 – Stand out from the crowd
  • 04:54 – Eric’s first marketing job
  • 05:29 – Deliver work that is above and beyond
  • 05:44 – Don’t obsess about theory in job interviews—share your wins, your actions and results
  • 06:22 – The best marketers out there know how to think outside the box
  • 07:45 – Creativity is the key to shining
  • 08:23 – IF you want to show people you know what you’re talking about—create content for your application, a PDF, a screencast, SOMETHING
  • 09:43 – Put yourself in the employers’ shoes—would you hire someone who just gives you a resume or would you hire someone that goes above and beyond?

3 Key Points:

  1. If it was YOUR company, would you hire someone that just sends you a resume, or would you hire someone that goes above and beyond?
  2. When you’re trying to get a job in marketing demonstrate that you’ve worked in marketing!—you need to know more than theory.
  3. Don’t rely on your resume because resumes are bullshit—find a way to stand out!

Resources Mentioned:

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