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Marketing School | Digital Marketing | Online Marketing


Jul 31, 2017

In Episode #365, Eric and Neil discuss 3 creative ways to mine for leads. Sifting through your inbox for relevant leads is a real time-killer. Eric can get anywhere from 2K to 25K emails a month for his agency and, therefore, knows why it’s important to have a system in place to find those relevant leads. Tune-in to hear how Eric and Neil cut through the thousands of emails to find those key potential emails.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 3 Creative Ways to Mine For Leads
  • 00:37 – Eric gets 2K to 25K emails a month for the agency
    • 00:54 – Eric used to use Drip to get through their emails
    • 01:04 – Now they use Clearbit Enrichment API and have plugged it into Slack
    • 01:10 – When a big company comes in, the data will automatically be pushed into Slack, then to Salesforce, so people can jump on it and reach out
  • 01:36 – Neil goes to their email list to check who’s there
    • 01:45 – They’ll check the emails against their LinkedIn to see which connections are ones relevant
    • 01:55 – They then send an email with a small introduction to those relevant leads
    • 02:18 – When you get an introduction from another organization,you will more likely close a sale
    • 02:31 – You can do targeted ads on LinkedIn, find people within an organization and send out a blast making sure they’re opening up their email
  • 02:48 – Use Dux-Soup combined with LinkedIn Recruiter or Sales Navigator
    • 03:13 – It will allow you to scroll around different profiles
  • 03:44 – Datanyze can scrape the web and search for companies within a certain category
    • 04:03 – It’s the enterprise version of Built With
  • 04:27 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate
  • 03:50 – That’s it for today’s episode!

3 Key Points:

  1. Leverage the tools that will help you find the relevant leads from your emails.
  2. LinkedIn is an excellent platform to employ targeted ads and find those relevant leads.
  3. Try to get referrals from organizations you already know; it’s almost a guaranteed sale.

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